gmail
New Gmail Ad Suggests Google+ Monetization
ADOTAS – Although Google has been promising better (and fewer) ads in its email client for months now, evidence of progress has been scant. However, Big G might have been holding off as it prepared social network (or the less-sexy description: core product socialization) Google+, as a new ad unit [...] more...
AdSumo and FBAdsLab Offer Facebook Ad Boot Camp — Free for Adotas Readers
ADOTAS – Interestingly enough, right after I watched an AppSumo video in which Jennifer Sheahan, founder of Facebook-focused digital agency FB Ads Lab, comments that Facebook ads are not Google ads — that is, you can’t just jam your square PPC search campaign into the Facebook circle-shaped hole — I found [...] more...
Virtual ID Not Accepted at Google+’s Door
ADOTAS – (UPDATED WITH VIDEO AT BOTTOM) A slew of news reports are hitting the Internets about Google’s seemingly Draconian rules about identity for Google Profiles. Numerous users have had their accounts suspended because the names they submitted violate Profiles’ “community standards.” That is, those users tried to submit virtual identities. [...] more...
Keeping Google+ ‘Growth’ in Perspective
ADOTAS – Tomorrow Google+ will reportedly hit 10 million users, and apparently that will widen to 20 million users by the weekend. There’s a lot of wide-eyed gee-gollying across the tech media about how the nascent social system has increased its user base 350% over six days. Which would be impressive [...] more...
Google+ Seems Adequate, But May Sneak Up on Us
ADOTAS – How cute — TechCrunch and Mashable got sneak peeks at Google’s latest attempt at building a social network, something that has been rumored about for a year at least (remember Google Me?). I’ll Wave while all the Buzz passes by. Actually it sounds less like a social network and exactly [...] more...
What’s the Fuss Over Yahoo! Targeting Ads With Email Data?
ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was [...] more...
With Skype, Facebook Could Rule Messaging
ADOTAS – I still haven’t been invited to try out the decked-out Facebook Messages that CEO Mark Zuckerberg and crew announced back in November. I’d like to think it’s for personal reasons — “Gavin Dunaway?” I imagine Zuck screaming, “I’ll burn my hoodie before I give that forked-tongue bastard any [...] more...
Books Say Google Is Scary AND Has Lost Its Mojo
ADOTAS – National Book Week isn’t till August, so perhaps we can proclaim this “National Books About Google Week.” First up is the “perhaps you’re not paranoid enough” entry, “The Googlization of Everything (And Why We Should Worry)” by media critic and professor Siva Vaidhyanathan. Google has turned into something out of [...] more...
Google Signs Up for Return Path’s Phishing Deterent
ADOTAS – In conjunction with the commercial launch of anti-phishing service Domain Assurance, email certifier and reputation manager Return Path announced that Google is supporting its new technology for blocking phishy emails before they reach inboxes. Big G joins other big-name Domain Assurance patrons Yahoo, Tucows and Cloudmark. Domain Assurance provides [...] more...
Inbox Is Google’s Next Display Terrain
ADOTAS – In a lament on the pathetic realm of self-serve advertising, Canned Banners’ Myles Younger cracked that impressions for a display campaign he ran on Google’s AdWords — employing specific keywords such as “creative optimization” and “ad verifier” — for some reason popped up on sites like freeonlinegames.com and stylemyprofile.net. [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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