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Told Ya So: AP Confirms Hotmail’s Demise
Confirming our February 4 story, The Associated Press reported today that Microsoft will retire the world’s most popular free email platform, Hotmail, in favor of its new service, Outlook.com. The AP reports that the switch will be accompanied by “what [Microsoft] believes to be the biggest marketing blitz in the history [...] more...
Hotmail to Be Retired; DSPs to Lose Cheap Retargeted Ad Space
A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. “Outlook.com does have ads,” said the spokesperson (appropriately) via email. [...] more...
New Gmail Ad Suggests Google+ Monetization
ADOTAS – Although Google has been promising better (and fewer) ads in its email client for months now, evidence of progress has been scant. However, Big G might have been holding off as it prepared social network (or the less-sexy description: core product socialization) Google+, as a new ad unit [...] more...
AdSumo and FBAdsLab Offer Facebook Ad Boot Camp — Free for Adotas Readers
ADOTAS – Interestingly enough, right after I watched an AppSumo video in which Jennifer Sheahan, founder of Facebook-focused digital agency FB Ads Lab, comments that Facebook ads are not Google ads — that is, you can’t just jam your square PPC search campaign into the Facebook circle-shaped hole — I found [...] more...
Virtual ID Not Accepted at Google+’s Door
ADOTAS – (UPDATED WITH VIDEO AT BOTTOM) A slew of news reports are hitting the Internets about Google’s seemingly Draconian rules about identity for Google Profiles. Numerous users have had their accounts suspended because the names they submitted violate Profiles’ “community standards.” That is, those users tried to submit virtual identities. [...] more...
Keeping Google+ ‘Growth’ in Perspective
ADOTAS – Tomorrow Google+ will reportedly hit 10 million users, and apparently that will widen to 20 million users by the weekend. There’s a lot of wide-eyed gee-gollying across the tech media about how the nascent social system has increased its user base 350% over six days. Which would be impressive [...] more...
Google+ Seems Adequate, But May Sneak Up on Us
ADOTAS – How cute — TechCrunch and Mashable got sneak peeks at Google’s latest attempt at building a social network, something that has been rumored about for a year at least (remember Google Me?). I’ll Wave while all the Buzz passes by. Actually it sounds less like a social network and exactly [...] more...
What’s the Fuss Over Yahoo! Targeting Ads With Email Data?
ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was [...] more...
With Skype, Facebook Could Rule Messaging
ADOTAS – I still haven’t been invited to try out the decked-out Facebook Messages that CEO Mark Zuckerberg and crew announced back in November. I’d like to think it’s for personal reasons — “Gavin Dunaway?” I imagine Zuck screaming, “I’ll burn my hoodie before I give that forked-tongue bastard any [...] more...
Books Say Google Is Scary AND Has Lost Its Mojo
ADOTAS – National Book Week isn’t till August, so perhaps we can proclaim this “National Books About Google Week.” First up is the “perhaps you’re not paranoid enough” entry, “The Googlization of Everything (And Why We Should Worry)” by media critic and professor Siva Vaidhyanathan. Google has turned into something out of [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
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- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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