gm
Whither $400 million in GM Ad Spending?
ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources. Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big [...] more...
Advertisers Leap Into Facebook
ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...
GM Launches Yearlong Cross-Media Campaign with Clear Channel
General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...
GM Sponsoring AOL Shows
Automaker General Motors Corp (GMC) has begun sponsoring three AOL online-only programs, driving the company closer to advertising in non-traditional forms of entertainment. All three shows appear free and on-demand on AOL’s Living Channel and feature 3-5 minute episodes dealing with cooking, home entertainment and home improvement. AOL is also providing [...] more...
Advertisers Turning to Consumers in Droves for Super Bowl Spots
Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot generated through an ad creation contest for students last year. More than 800 students on 400 teams submitted ad [...] more...
Vauxhall Rocks Yahoo UK Homepage with “C’Mons” Campaign
Starting today, Vauxhall Motors, a European auto manufacturer owned by GM, will be sponsoring the Yahoo UK & Ireland homepage as part of its C’Mons campaign to promote the new Vauxhall Corsa sport hatchback. The Vauxhall campaign features a fictional rock band from Barcelona called the C’Mons. Each band member [...] more...
Advertising Schmadvertising. I’m Talking About Content.
Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
- Welcome Aboard: Industry Hirings March 22nd 2010 ADOTAS – Jonathan Isaac has been handed the newly minted [...] more »
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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