gm
Whither $400 million in GM Ad Spending?
ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources. Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big [...] more...
Advertisers Leap Into Facebook
ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...
GM Launches Yearlong Cross-Media Campaign with Clear Channel
General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...
GM Sponsoring AOL Shows
Automaker General Motors Corp (GMC) has begun sponsoring three AOL online-only programs, driving the company closer to advertising in non-traditional forms of entertainment. All three shows appear free and on-demand on AOL’s Living Channel and feature 3-5 minute episodes dealing with cooking, home entertainment and home improvement. AOL is also providing [...] more...
Advertisers Turning to Consumers in Droves for Super Bowl Spots
Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot generated through an ad creation contest for students last year. More than 800 students on 400 teams submitted ad [...] more...
Vauxhall Rocks Yahoo UK Homepage with “C’Mons” Campaign
Starting today, Vauxhall Motors, a European auto manufacturer owned by GM, will be sponsoring the Yahoo UK & Ireland homepage as part of its C’Mons campaign to promote the new Vauxhall Corsa sport hatchback. The Vauxhall campaign features a fictional rock band from Barcelona called the C’Mons. Each band member [...] more...
Advertising Schmadvertising. I’m Talking About Content.
Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] more...
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
