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Advertisers Leap Into Facebook

Written on
October 29th 2007
Author
Times Online

ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...

GM Launches Yearlong Cross-Media Campaign with Clear Channel

Written on
March 21st 2007
Author
Editor

General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...

GM Sponsoring AOL Shows

Written on
January 23rd 2007
Author
Editor

Automaker General Motors Corp (GMC) has begun sponsoring three AOL online-only programs, driving the company closer to advertising in non-traditional forms of entertainment. All three shows appear free and on-demand on AOL’s Living Channel and feature 3-5 minute episodes dealing with cooking, home entertainment and home improvement. AOL is also providing [...] more...

Advertisers Turning to Consumers in Droves for Super Bowl Spots

Written on
January 23rd 2007
Author
Editor

Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot generated through an ad creation contest for students last year. More than 800 students on 400 teams submitted ad [...] more...

Vauxhall Rocks Yahoo UK Homepage with “C’Mons” Campaign

Written on
October 13th 2006
Author
Editor

Starting today, Vauxhall Motors, a European auto manufacturer owned by GM, will be sponsoring the Yahoo UK & Ireland homepage as part of its C’Mons campaign to promote the new Vauxhall Corsa sport hatchback. The Vauxhall campaign features a fictional rock band from Barcelona called the C’Mons. Each band member [...] more...

Advertising Schmadvertising. I’m Talking About Content.

Written on
August 15th 2006
Author
Kenneth Musante

Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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