globalspec

Seeing Past Fads in Digital Marketing

Written on: November 18th 2011
Author: Chris Chariton

Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing — in [...] more...

Marketers’ Code of Content

Written on: October 7th 2010
Author: Chris Chariton

ADOTAS – Your potential customers want access to content that helps educate them, improves their decision-making capabilities and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the “industrial buy-cycle,” 83% of buyers review up to three pieces of content before making [...] more...

GlobalSpec Brings Home Hot Leads for EdgeTech

Written on: September 14th 2010
Author: Gavin Dunaway

ADOTAS – When you’re a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of bringing [...] more...

Spotlight: Vulcan Spring Testifies to GlobalSpec’s Prowess

Written on: June 15th 2010
Author: Sarah Novotny

ADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec’s multifaceted approach [...] more...

Customer Loyalty: How to Earn It

Written on: June 25th 2009
Author: Guy Maser

ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have. When we surveyed our user base of engineering, technical, manufacturing and industrial [...] more...

Driving Sales in Today’s Industrial Marketplace-Targeted Marketing and Lead Generation 5/14

Written on: May 13th 2009
Author: Edward Barrera

Free Webinar Sponsored by GlobalSpec to Provide Practical and Valuable Tips Who: Chris Chariton, Vice President of Marketing Services and Product Management for GlobalSpec, the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. What: Free One-Hour Webinar: How to Drive More Sales in Today’s [...] more...

GlobalSpec Launches Contest to Media Buyers to Generate Leads

Written on: May 9th 2008
Author: Sarah Novotny

Sweepstakes and contests that generate leads are certainly nothing new in online marketing. Ironically it’s not so common as a means of generating leads from online marketers and media buyers. GlobalSpec, established as a vertical search engine for many years, faces the challenge like many publishers of matching specific advertisers [...] more...

Win Apple Shopping Spree or Spa Day Through GlobalSpec

Written on: May 6th 2008
Author: Kathleen

ADOTAS – GlobalSpec, the largest online marketplace connecting buyers and suppliers in the industrial market segment, is launching its first-ever sweepstakes for media professionals through ADOTAS. The contest is targeted to media buyers and professionals and the lucky winner will nab a day at the spa or a shopping spree at [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
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Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
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Features Archive

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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