globalspec
Seeing Past Fads in Digital Marketing
Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing — in [...] more...
Marketers’ Code of Content
ADOTAS – Your potential customers want access to content that helps educate them, improves their decision-making capabilities and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the “industrial buy-cycle,” 83% of buyers review up to three pieces of content before making [...] more...
GlobalSpec Brings Home Hot Leads for EdgeTech
ADOTAS – When you’re a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of bringing [...] more...
Spotlight: Vulcan Spring Testifies to GlobalSpec’s Prowess
ADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec’s multifaceted approach [...] more...
Customer Loyalty: How to Earn It
ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have. When we surveyed our user base of engineering, technical, manufacturing and industrial [...] more...
Driving Sales in Today’s Industrial Marketplace-Targeted Marketing and Lead Generation 5/14
Free Webinar Sponsored by GlobalSpec to Provide Practical and Valuable Tips Who: Chris Chariton, Vice President of Marketing Services and Product Management for GlobalSpec, the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. What: Free One-Hour Webinar: How to Drive More Sales in Today’s [...] more...
GlobalSpec Launches Contest to Media Buyers to Generate Leads
Sweepstakes and contests that generate leads are certainly nothing new in online marketing. Ironically it’s not so common as a means of generating leads from online marketers and media buyers. GlobalSpec, established as a vertical search engine for many years, faces the challenge like many publishers of matching specific advertisers [...] more...
Win Apple Shopping Spree or Spa Day Through GlobalSpec
ADOTAS – GlobalSpec, the largest online marketplace connecting buyers and suppliers in the industrial market segment, is launching its first-ever sweepstakes for media professionals through ADOTAS. The contest is targeted to media buyers and professionals and the lucky winner will nab a day at the spa or a shopping spree at [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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