globalization



Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

How Local Is Your Global Marketing Strategy?

Written on
June 28th 2012
Author
Bill Van De Laarschot

ADOTAS – In striving to accelerate a global online sales presence, many marketers fall into the trap of assuming it’s as simple as rolling out the same message, promotion, campaign or collateral in multiple markets. To get it right, marketers must approach international expansion with the goal of going “local ... more...

gTLDs and the Future of Search: The Branded World on a String

Written on
April 10th 2012
Author
Naseem Javed

ADOTAS – When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of “sneezes,” creating predictability charts for “cough syrup” consumption, or identifies demands for “sunny destination travel deals,” the cash registers start ringing in all direction. Where there are travel demands, ... more...

How Brands Can Go “Glocal” with Generic Top-Level Domains

Written on
March 12th 2012
Author
Naseem Javed

ADOTAS – Are we headed to new types of multi-layered distribution channels? Like Amway or Avon, where hundreds of thousands of representatives all over the world sell high-value and well-branded goods at low prices in local neighborhoods marked within their protected territories. The new marketing models of merchandizing directly “from ... more...

Globalization, Without the Brick Throwing

Written on
May 8th 2006
Author
Robert S.K. Regular

Globalization is rapidly progressing across many different industries and businesses and is no longer a fringe trade summit concept good for a summit photo op and then avoided by economic policy wonks–it’s powerful and a huge contributor now in online advertisings future and growth. The international non-American advertising market is ... more...