globalization
Connecting With Customers While Managing Branded Content and Channels
Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...
How Local Is Your Global Marketing Strategy?
ADOTAS – In striving to accelerate a global online sales presence, many marketers fall into the trap of assuming it’s as simple as rolling out the same message, promotion, campaign or collateral in multiple markets. To get it right, marketers must approach international expansion with the goal of going “local [...] more...
gTLDs and the Future of Search: The Branded World on a String
ADOTAS – When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of “sneezes,” creating predictability charts for “cough syrup” consumption, or identifies demands for “sunny destination travel deals,” the cash registers start ringing in all direction. Where there are travel demands, [...] more...
How Brands Can Go “Glocal” with Generic Top-Level Domains
ADOTAS – Are we headed to new types of multi-layered distribution channels? Like Amway or Avon, where hundreds of thousands of representatives all over the world sell high-value and well-branded goods at low prices in local neighborhoods marked within their protected territories. The new marketing models of merchandizing directly “from [...] more...
Globalization, Without the Brick Throwing
Globalization is rapidly progressing across many different industries and businesses and is no longer a fringe trade summit concept good for a summit photo op and then avoided by economic policy wonks–it’s powerful and a huge contributor now in online advertisings future and growth. The international non-American advertising market is [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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