global
Naked Brand Names: Standing Out Without a Logo
ADOTAS – Last-century business names were elaborately dressed with uniquely-stylized lettering, colorful logos, slogans and contextual support. This century, such “stylized dependency” has been pushed over the cliff by neo-socio-mobile-media-lingo. They’re stripped and typed in black and white text as soundbite-sized “bare naked words,” blending into chat lines alongside abbreviations and numbing-mumbo-jumbo. The majority of [...] more...
Mobile-Only Internet Users Dominate Emerging Markets
ADOTAS – Here’s a little amazing stat to start off the week: According to a new infographic by WebHostingBuzz (which also visualized the 10-most trafficked websites back in May), 5.3 billion of the the 7 billion people occupying this planet are mobile users. That’s 75.6% of the world’s population, although 90% [...] more...
Global Mobile Ad Revenue to Double in 2011
ADOTAS – Movin’ on up — global mobile ad revenue will double the $1.6 billion brought home in 2010 to hit $3.3 billion this year, according to Gartner. Sound kinda high to you? That’s ’cause you’re thinking Amurika first — Gartner predicts Asia-Pacific and Japan will account for 49.2% of global mobile [...] more...
Affiliate Marketing as Passport
ADOTAS – Expanding your product’s audience is a touchy process. American markets offer a venue that all of us can understand, offering typically consistent consumer behavior that is simple for us to learn and analyze. But when you look to expand internationally, sudden roadblocks can stop your expansion in its [...] more...
InMobi Adds Google Vet to Boost European Presence
ADOTAS – Mobile ad network InMobi is off to a fine start in conquering the world, with operations in 37 countries and more than 6 billion ad impressions served monthly. As it expands its campaign for dominance in Europe, InMobi has added a local presence by bringing in Google and [...] more...
Localization: The Key to Global Online Advertising
ADOTAS – With 15% to 30% of all visits to U.S. websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to exploit this unleashed global potential, both from the buy-side and the sell-side. [...] more...
Forecasting global ad spend decline
ADOTAS — Carat forecasts declines in global advertising, led by negative growth in almost every major advertising market, with the exception of China The UK media buying firm’s new prediction for worldwide expenditure this year is a fall of -5.8 percent with a small return to growth of 0.7 percent for 2010. The [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
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