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Making Sure Brand Messages Aren’t Lost in Translation

Written on
March 30th 2011
Author
Elizabeth Elting

ADOTAS – Internet World Stats show that 86% of Web users live outside the United States. Many of them speak languages other than English, and capturing their business depends upon quality website translation, localization and international search engine optimization (ISEO). Increasingly, that business opportunity also hinges on extending multilingual campaigns [...] more...

Marketing Translation: Don’t Drink the Sweat

Written on
March 2nd 2010
Author
Dina Pagila

ADOTAS – It’s doubtful that the makers of the popular Japanese sport drink Pocari Sweat ever meant for their product to go completely global. What native English speaker would relish consuming a drink labeled “sweat”? Launching a marketing campaign in a new language market can be tricky. What colors, images or [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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