glam-media
Quick Hits: AOL Adds e-Commerce App to Ad Units and More
ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...
Glam Offers Mobile Goodies for Pubs and Advertisers
ADOTAS – Women’s-interests vertical ad network Glam Media continues its summer metamorphosis with the introduction of mobile advertising and publisher mobile site/app creation platforms. Working across the iOS, Android, WebOS and WP7 platforms, the GlamMobile platform will allow brands to use the same creative elements for both desktop and mobile campaigns, [...] more...
Glam Does Canada With BBS Acquisition
ADOTAS – Female-focused vertical network Glam Media is moving into the Great White North, setting up shop in Toronto with the acquisition of Canadian online media outfit BBS Media. Glam, who had partnered with BBS for four years prior, is planning to add numerous local Canadian content creators to its publisher [...] more...
Glam Buys AdPortal & Sportsgenic; IPO Imminent?
ADOTAS – In what’s possibly preparation for an IPO, last week female-focused vertical ad network Glam Media purchased male-focused sports ad network Sportsgenic and its fully funded startup spinoff AdPortal. Peter Kafka of All Things Digital quotes the price tag as between $12 million and $15 million, including earnout provisions. Sportsgenic, [...] more...
Innovative Media Is So Glam
ADOTAS – In mentioning industry names that appear on Fast Company’s annual Most Innovative Companies, we’d be remiss to not include Glam Media, which took the top spot among the Most Innovative Media companies. Glam was also #37 on the general Most Innovative list. The vertical network dedicated to the interest [...] more...
Lombardo Exits Yahoo! to Go Glam
ADOTAS – So does this make him a ladies’ man? Glam Media, a vertical networker that claims the largest reach of online women worldwide, has handed the newly created position of vice president of B2B marketing to Todd Lombardo. Lombardo bids adieu to Yahoo! and his role of director of marketing [...] more...
Glam Media wants a Twitter ad network
ADOTAS — The online vertical content network is bullish on the microblogging service for the future of online advertising opportunities. Glam Media has been contacting Twitter app developers concerning an upcoming ‘Twitter-powered ad network,’ according to Techcrunch. CEO Samir Arora said in an email that “with the launch of Tinker.com to [...] more...
Glam Media secures $10 million investment.
ADOTAS — Glam Media might have had some notable depatures recently but that hasn’t hurt investor interest. The online vertical content network announced that it has secured $10 million. The money, which was not broken out, came from Mizuho Venture Capital, a subsidiary of Mizuho Bank, and a new joint venture [...] more...
Glam Media launches its Tinker service for events, breaking News
ADOTAS — The online vertical content network has finally opened its micro-blogging service. Tinker is a platform for people to find, follow, filter, create and share real-time conversations on events and breaking news. Tinker brings context, filters and curation to micro-blogging—and is a monetization model for brand advertisers. Glam Media also unveiled [...] more...
Pandora snares former Glam Media executive
ADOTAS — That didn’t take long. Pandora has announced the hiring of John Trimble to the newly created position of chief revenue officer. Trimble served as EVP of ad sales for Glam Media where he focused on developing new market segments and the company’s entrance into the men’s market with the [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
