Gian-Fulgoni

gian-fulgoni

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on: January 14th 2013
Author: Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s [...] more...

Cyber Week Approaches $6 Billion in U.S. Sales

Written on: December 5th 2011
Author: Brian LaRue

ADOTAS – It’s official, according to ComScore: Last week generated record numbers for online retail for the U.S., with online sales grossing nearly $6 billion. Cyber Monday, Nov. 28, scored $1.25 billion in sales by itself, making it not only the cyberest of all Mondays but the highest-grossing single day [...] more...

Longer searches affecting paid search

Written on: May 18th 2009
Author: Edward Barrera

ADOTAS — The paid search decline that has been noted before might be a victim of longer, more detailed searches, though not everyone is convinced. For April, according to comScore, Americans conducted 14.8 billion core searches, a 3-percent gain versus March. This backs an overall trend, according to he research company, [...] more...

Display and search, a beautiful team

Written on: May 11th 2009
Author: Edward Barrera

ADOTAS — In the continued rehabilitation of display advertising, a new study shows that nearly 50 percent of Internet users eventually perform a search in response to display advertising. Sponsored by iProspect, and based on a commissioned survey fielded by Forrester Consulting, the analysis reveals that almost as many users who [...] more...

What We Don’t Know About Advertising

Written on: December 17th 2008
Author: Edward Barrera

ADOTAS — Deleting cookies, success without clickthroughs and clutter can be good were some of the messages brought out at a recent advertising conference. The ridiculously named Empirical Generalizations in Advertising Conference brought some of the best researchers together, and here are some of the interesting tidbits: “Consumers who delete cookies from [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...