geotargeting



Halloween Search Activity Offers Hints of the Season to Come

Written on
October 28th 2013
Author
Adotas

ADOTAS — With Halloween just around the corner, now’s the time for marketers to get their campaigns ready for the holiday season. So what do today’s ghosts in the machine portend about the Ghost of Christmas Yet To Come? In a recent blog post, Hillary Read, director of marketing at digital and ... more...

Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY

Written on
May 7th 2013
Author
Adotas

ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of accurate location-based mobile advertising. The top ... more...

Enhanced Campaigns Spring Cleaning: Just Get it Over With

Written on
April 19th 2013
Author
Ranil Wiratunga

ADOTAS – This year Punxsutawney Phil predicted an early spring. Perhaps it’s no coincidence that weeks later Google announced significant changes to AdWords with Enhanced Campaigns, meant to help marketers advertise their brands, services, and products across multiple devices and geographies without having to manage and maintain several AdWords campaigns. After ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

The (Hyper-Local) Future of Advertising

Written on
December 12th 2012
Author
Matt Murphy

Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This ... more...

5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...

Infographic: Seven Surprising Facts About Holiday Shoppers

Written on
November 27th 2012
Author
Mike Daly

Rocket Fuel, a leading provider of artificial intelligence advertising solutions, has issued an infographic that illustrates seven consumer behaviors retailers should know about in the run-up to the holiday season. The infographic is based on analysis of recent campaigns run by Rocket Fuel for brand advertisers. Some of the findings are ... more...

MyPod Studios, Bravo Studios to Produce Five Original Online Shows

Written on
November 23rd 2012
Author
AdotasWire

NEW YORK – MyPod Studios (MPS), a premium online video community launched in September 2011, has begun the production of five original shows in partnership with Bravo Studios, a “green screen” video studio in Chelsea, New York. These shows are part of MyPod Studios’ strategy to create original, episodic video ... more...

Mobile Gaming: App Traffic and Trends

Written on
November 16th 2012
Author
Jenny Sun

Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a mobile game successful and the current and future states of the mobile gaming world. Below are some ... more...

Waze’s Location-Guided Mobile Ad Platform Merges Navigation, M-Commerce

Written on
November 9th 2012
Author
AdotasWire

PALO ALTO, CALIF. (November 7, 2012) – Waze, the world’s social traffic and navigation app, is officially launching Waze Ads, its location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road and driving nearby. Waze Ads allow ... more...