geotargeting
Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY
ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of accurate location-based mobile advertising. The top [...] more...
Enhanced Campaigns Spring Cleaning: Just Get it Over With
ADOTAS – This year Punxsutawney Phil predicted an early spring. Perhaps it’s no coincidence that weeks later Google announced significant changes to AdWords with Enhanced Campaigns, meant to help marketers advertise their brands, services, and products across multiple devices and geographies without having to manage and maintain several AdWords campaigns. After [...] more...
ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?
The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society. Over 150 attendees, including representatives [...] more...
The (Hyper-Local) Future of Advertising
Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This [...] more...
5 Reasons Why Mobile Web Marketing is Still a Challenge
We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still [...] more...
Infographic: Seven Surprising Facts About Holiday Shoppers
Rocket Fuel, a leading provider of artificial intelligence advertising solutions, has issued an infographic that illustrates seven consumer behaviors retailers should know about in the run-up to the holiday season. The infographic is based on analysis of recent campaigns run by Rocket Fuel for brand advertisers. Some of the findings are [...] more...
MyPod Studios, Bravo Studios to Produce Five Original Online Shows
NEW YORK – MyPod Studios (MPS), a premium online video community launched in September 2011, has begun the production of five original shows in partnership with Bravo Studios, a “green screen” video studio in Chelsea, New York. These shows are part of MyPod Studios’ strategy to create original, episodic video [...] more...
Mobile Gaming: App Traffic and Trends
Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a mobile game successful and the current and future states of the mobile gaming world. Below are some [...] more...
Waze’s Location-Guided Mobile Ad Platform Merges Navigation, M-Commerce
PALO ALTO, CALIF. (November 7, 2012) – Waze, the world’s social traffic and navigation app, is officially launching Waze Ads, its location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road and driving nearby. Waze Ads allow [...] more...
Maponics Releases New Location Database to Transform Mobile Advertising
WHITE RIVER JUNCTION, VT. (October 9, 2012) – Maponics, the leading source of local, area-based data, today released a new spatial database that enables advertisers and marketers to send highly targeted messages to people within precise borders of specific locations, destinations, travel hubs and venues. The initial release of the Destination [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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