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DG Commits to Adopting Ad-ID and EIDR Standards

Written on
May 7th 2013
Author
Press Release

NEW YORK, May 7, 2013 (ADOTAS) — DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations, and for the benefit of its clients. DG’s announcement follows its participation in the ... more...

It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...