george-john



Rocket Fuel to Present at Upcoming Investor Conferences

Written on
July 28th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif., July 28, 2014 – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that members of the senior management team will present to the investment community at the following investor conferences: Pacific Crest Global Technology Leadership Forum Date: Monday, ... more...

Rocket Fuel Celebrates Its Six-Year Anniversary and Unveils New Worldwide Headquarters

Written on
April 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., April 2, 2014 (ADOTAS) – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a ribbon-cutting ceremony to celebrate its new headquarters in Redwood City, as well as the company’s six-year anniversary. Founded in 2008, Rocket Fuel is a technology ... more...

Rocket Fuel Announces New Mobile Ad Suite, Record Q4 Earnings

Written on
February 20th 2014
Author
Adotas

ADOTAS —  Today, Rocket Fuel launched its Mobile Advertising Suite, which has already delivered significant ROI for more than 200 leading advertisers worldwide and provides the type of real results that Rocket Fuel customers have come to expect from their online advertising. The press release can be found here. In addition, ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development

Written on
December 9th 2013
Author
Press Release

REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that Simon Hayhurst (pictured) has joined the company as Senior Vice President of Product & Business Development. With over 20 years of experience in ... more...

Rocket Fuel Reports Record Revenue in Third Quarter 2013

Written on
November 7th 2013
Author
Press Release

REDWOOD CITY, Calif., November 7, 2013 (ADOTAS) – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today reported financial results for the third quarter ended September 30, 2013. “Rocket Fuel continued its strong growth during the third quarter, as revenue grew 132% to ... more...

Case Study: Rocket Fuel Turbocharges Subaru’s Dealer Interaction Rate 84 Percent

Written on
October 17th 2013
Author
Press Release

REDWOOD CITY, Calif.,  October 17, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced the results of an innovative advertising initiative for Subaru of America Inc. Rocket Fuel’s autonomous technology drove significant uplift in dealer interaction to customers, providing ... more...

Survey: Is the Ad Industry Ready for Tech-Centric Media Planning and Buying?

Written on
April 10th 2013
Author
Adotas

ADOTAS – In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner’s role will change to take on more of a strategic/advisory capacity; however there is some concern over ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

Rocket Fuel Enters Japanese Market via Strategic Alliance with Dentsu Subsidiary

Written on
October 18th 2012
Author
Press Release

REDWOOD CITY, CA (October 18, 2012) – Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu. Fueled by explosive ... more...