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Trulia, Placecast Partner on Geo-Targeted Ads

Written on
November 19th 2008
Author
Kathleen

ADOTAS – Real estate destination Trulia and interactive media company 1020 Placecast are teaming up to deliver targeted ads on Trulia.com. Placecast uses location information as the key to relevance, the companies said. Its targeting algorithms correlate a user’s expressed interest in real estate locations with dozens of other demographic, psychographic [...] more...



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