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geo-targeting

Study: Advertisers Baffled by Local Online Ad Practices

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...

Msnbc.com Launches Self-Service Display Ads

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads. Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies [...] more...

Tribal Fusion Vet To Helm 1020 Placecast

Written on: September 23rd 2008
Author: Kathleen

ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many [...] more...

Aura Group Personalizes Moviegoers’ Ad Experience

Written on: September 17th 2008
Author: Kathleen

ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was designed to enhance online movie banner advertisements by automatically identifying the consumer’s location and displaying the closest theaters and show times within [...] more...

Eventful Taps 1020 Placecast for Location-Based Advertising

Written on: September 4th 2008
Author: Kathleen

ADOTAS – Local events site and social network Eventful.com is launching an ad partnership with interactive media company 1020 Placecast to power to reach out to the network’s 7 million users in the 18-34 year-old demographic. Placecast will power Eventful’s ad-serving technology and enable the company to segment site visitors through [...] more...

YourCity.Md Sets Up Geo-Targeted Network

Written on: August 1st 2008
Author: Kathleen

ADOTAS – YourCity.MD LLC, a medical and information network with 450 sites across the U.S. is unveiling what it says is the first single-owned, geo-targeted ad network. The network will reach more than 215 million online health care consumers who spend upwards of $200 billion annually on health care expenses. “Advertisers [...] more...

ABC And AOL Follow “Free” Trend

Written on: September 21st 2007
Author: Editor

With NBC having announced this week that it will be offering free downloads of the network’s popular shows, ABC is beating them to the punch by offering their shows for free through AOL as of yesterday. Competitor CBS already shows its programs on AOL. In May of 2006, ABC claimed the [...] more...

IGA Introduces Radial 2.0

Written on: January 16th 2007
Author: Editor

In-game advertising company IGA Worldwide has released version 2.0 of its Radial ad platform, bringing with it support for Adobe Flash ads and city-level geo-targeting. The new version of Radial is part of IGA’s expanding in-game initiative that brings online advertising to games on multiple platforms. The new service also includes [...] more...

NY Times Uses Geo-Targeting to Block Article From UK Users

Written on: August 30th 2006
Author: Editor

The New York Times website published an article on Monday that detailed information about the men allegedly involved in the terror plot to blow up airliners en route to the U.S., including some of the evidence held by British authorities. While the article was accessible to people around the world, visitors [...] more...

ITtoolbox Adds Demographic Targeting

Written on: July 12th 2006
Author: Editor

ITtoolbox has announced the launch of ITtoolbox Demographic Targeting. The integration of the new technology to this online community, which enables professional IT knowledge-sharing, offers advertising partners the ability to target their display advertisements to more specific members of the IT community. There are more than 1.5 million unique visitors [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...