geo-targeting



Nine Lies PPC Managers Tell Themselves (And How to Avoid Them)

Written on
October 9th 2014
Author
Robert Cordray

When it comes to online advertising, creating a PPC campaign is often one of the biggest initial investments.  Business owners will often see their budget pushed to the limit and may be unsure if they are getting results. While a PPC manager is often one of the best options to make ... more...

Campaign Management Platform Promises ‘National Reach with Local Relevance’

Written on
January 14th 2014
Author
Press Release

SANTA MONICA, Calif., January 14, 2014 (ADOTAS) – MomentFeed today announced a unique capability to execute national advertising campaigns that dynamically localize the creative into hundreds or thousands of locally relevant ads with specific targeting for each store location – the places where consumers ultimately become customers. Campaign performance can then be ... more...

Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY

Written on
May 7th 2013
Author
Adotas

ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of accurate location-based mobile advertising. The top ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are ... more...

Mashable Crunches TechCrunch in GeoEdge Ad Study

Written on
August 16th 2012
Author
PR

GeoEdge Ltd. today issued a new report on the advertising strategies deployed on websites for popular news blogs TechCrunch and Mashable to illustrate the power of the GeoEdge advertising visibility platform. GeoEdge Analytics takes global visibility to the next level by leveraging the reach of their global proxy network and combining ... more...

Study: Advertisers Baffled by Local Online Ad Practices

Written on
October 2nd 2008
Author
Kathleen

ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that ... more...

Msnbc.com Launches Self-Service Display Ads

Written on
October 2nd 2008
Author
Kathleen

ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads. Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies ... more...

Tribal Fusion Vet To Helm 1020 Placecast

Written on
September 23rd 2008
Author
Kathleen

ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many ... more...