geo-targeting
Study: Advertisers Baffled by Local Online Ad Practices
ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...
Msnbc.com Launches Self-Service Display Ads
ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads. Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies [...] more...
Tribal Fusion Vet To Helm 1020 Placecast
ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many [...] more...
Aura Group Personalizes Moviegoers’ Ad Experience
ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was designed to enhance online movie banner advertisements by automatically identifying the consumer’s location and displaying the closest theaters and show times within [...] more...
Eventful Taps 1020 Placecast for Location-Based Advertising
ADOTAS – Local events site and social network Eventful.com is launching an ad partnership with interactive media company 1020 Placecast to power to reach out to the network’s 7 million users in the 18-34 year-old demographic. Placecast will power Eventful’s ad-serving technology and enable the company to segment site visitors through [...] more...
YourCity.Md Sets Up Geo-Targeted Network
ADOTAS – YourCity.MD LLC, a medical and information network with 450 sites across the U.S. is unveiling what it says is the first single-owned, geo-targeted ad network. The network will reach more than 215 million online health care consumers who spend upwards of $200 billion annually on health care expenses. “Advertisers [...] more...
ABC And AOL Follow “Free” Trend
With NBC having announced this week that it will be offering free downloads of the network’s popular shows, ABC is beating them to the punch by offering their shows for free through AOL as of yesterday. Competitor CBS already shows its programs on AOL. In May of 2006, ABC claimed the [...] more...
IGA Introduces Radial 2.0
In-game advertising company IGA Worldwide has released version 2.0 of its Radial ad platform, bringing with it support for Adobe Flash ads and city-level geo-targeting. The new version of Radial is part of IGA’s expanding in-game initiative that brings online advertising to games on multiple platforms. The new service also includes [...] more...
NY Times Uses Geo-Targeting to Block Article From UK Users
The New York Times website published an article on Monday that detailed information about the men allegedly involved in the terror plot to blow up airliners en route to the U.S., including some of the evidence held by British authorities. While the article was accessible to people around the world, visitors [...] more...
ITtoolbox Adds Demographic Targeting
ITtoolbox has announced the launch of ITtoolbox Demographic Targeting. The integration of the new technology to this online community, which enables professional IT knowledge-sharing, offers advertising partners the ability to target their display advertisements to more specific members of the IT community. There are more than 1.5 million unique visitors [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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