generation-y



Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

Social Media or Bust: News Through the Eyes of Gen Y

Written on
July 28th 2009
Author
Gabe Dennison

ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the ... more...

Online surfing matures; teens emailing less

Written on
February 11th 2009
Author
Edward Barrera

ADOTAS — Older generations are flocking to the Internet like never before, and teens are moving away from email as communication. The biggest increase since 2005 is the 70-75 year-old age group, according to the Pew Internet and American Life Project. While 26 percent of of 70-75 year olds were online ... more...