Adotas

Where media buyers start online





general-motors



Vroom Vrooooom: Is GM Racing Ahead Online?

Written on
March 28th 2008
Author
Editor

ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...

AdBrite Extends Reach – Second Only to Google

Written on
March 5th 2008
Author
Editor

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...