general-electric

Big Brands and the Business Benefits of Social Media: Pt. 2

Written on: March 14th 2014
Author: Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

Sochi 2014: The Most Dangerous Games for Advertisers

Written on: January 15th 2014
Author: Chad Giron

ADOTAS – Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays on a loop all over cable. And you’re pelted with year-end lists and year-in-review pieces. How ... more...

Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on: October 23rd 2013
Author: Press Release

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

Unruly Assesses the First 100 Days of Vine

Written on: May 9th 2013
Author: Press Release

NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on: January 9th 2013
Author: Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012. Morse was responsible for all ... more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on: September 28th 2012
Author: Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and ... more...

New SMAC Board Members Include Savar, Feder

Written on: August 21st 2012
Author: Mike Daly

Big Fuel Founder/COO Avi Savar (pictured), Mashable COO Sharon Feder, Google/Google+ Global Marketing Director Rikard Steiber and Resolution Media President Alan Osetek are among the industry heavyweights to be added to the Social Media Advertising Consortium (SMAC) board of directors. Among those re-elected to the SMAC board is Ian Schafer, founder ... more...

Clever Marketing Can Keep the Olympic Spirit Alive

Written on: August 20th 2012
Author: Uriah Av-Ron

Roger Katz wrote a great piece last week about “Which Brand Got the Social Gold at the Olympics?,” and he’s right: Samsung, P&G and GE did do a great job both via social media and elsewhere with their Olympic advertising efforts. (As the parent who drives our 13-year-old to basketball, ... more...

Top brands prefer boring websites

Written on: March 2nd 2009
Author: Timothy Hawthorne

ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; Citi Group; 9) Bank of ... more...