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Unruly Assesses the First 100 Days of Vine

Written on
May 9th 2013
Author
AdotasWire

NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s [...] more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all [...] more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and [...] more...

New SMAC Board Members Include Savar, Feder

Written on
August 21st 2012
Author
Mike Daly

Big Fuel Founder/COO Avi Savar (pictured), Mashable COO Sharon Feder, Google/Google+ Global Marketing Director Rikard Steiber and Resolution Media President Alan Osetek are among the industry heavyweights to be added to the Social Media Advertising Consortium (SMAC) board of directors. Among those re-elected to the SMAC board is Ian Schafer, founder [...] more...

Clever Marketing Can Keep the Olympic Spirit Alive

Written on
August 20th 2012
Author
Uriah Av-Ron

Roger Katz wrote a great piece last week about “Which Brand Got the Social Gold at the Olympics?,” and he’s right: Samsung, P&G and GE did do a great job both via social media and elsewhere with their Olympic advertising efforts. (As the parent who drives our 13-year-old to basketball, [...] more...

Top brands prefer boring websites

Written on
March 2nd 2009
Author
Timothy Hawthorne

ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; Citi Group; 9) Bank of [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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