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NBCU Up For Auction?

Written on: October 11th 2007
Author: Editor

NBC Universal may just be up for auction. The decision will not be made until after the Beijing Olympics. NBC Universal is the entertainment division of General Electric. According to a report in the Financial Times, the company, whose estimated value is around $40 billion, is rumored to be potentially up [...] more...

A Madison Avenue Maven Speaks Out - Shelly Lazarus of Ogilvy and Mather

Written on: September 14th 2007
Author: CNN.com

She’s best known for building other people’s brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that’s the envy of Madison Avenue, the head of WPP’s (Charts) Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune’s Matthew [...] more...

Elli the Elephant Takes GE Online With a Thump

Written on: May 15th 2006
Author: Stephanie Kaplan

General Electric is known for products that range from light bulbs to NBC programming. But, who knew GE loved animals so much? This is only apparent in the company’s latest cross-promotional online and TV campaign One Second Theater. According to Digital Media Director for GE, Jennifer Walsh, the [...] more...

GE Puts Healthcare First

Written on: February 20th 2006
Author: Jaime Gottlieb

Following the company’s recent commitment to making the world a more eco-friendly place with its Ecomagination campaign, General Electric, a diversified technology, media and financial services company last week launched a new initiative to protect the people who live in it. GE’s latest campaign, coined Healthcare Re-imagined, as the company [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...