gawker
Off-Duty: Cruising With Casale
ADOTAS – As an ad network Casale Media is known for only working with the most premium of publishers, so it was appropriate that its client and partner party would be of the highest quality. And what says awesome like an evening cruise around Manhattan? New York could have been mistaken [...] more...
New scam with a taste of old con
ADOTAS – The proliferation of ad networks and the online ad-buying ecosystem has unfortunately garnered the interest of scammers and spammers, who attempt to use these tools to spread the most malicious of codes. But con artists appear to be taking a step back toward the traditional scam by posing [...] more...
Yahoo pins hopes on display, expects 400 layoffs
ADOTAS — The FCC is asking Google, Apple and AT&T questions about Google Voice app iPhone rejection The government has sent letters to all three, and asking why Apple rejected the voice application and what role did AT&T play in the decision. It’s part of a broader effort by the Federal Communications [...] more...
New York Times blog fail prompts Jeff Jarvis deep sigh
ADOTAS — I’m not really sure why the Times wastes in print on what blogs do or don’t do well. The newspaper seems to think what works for traditional journalism is the same way it should for blogs, it doesn’t, and time after time foists another silly blog-centric story on readers. [...] more...
New York Times ads leverage brand Gawker-style
ADOTAS — The line between news editorial and advertisement gets blurrier every day on the web. Take Gawker. Prompted by what appeared to be a straight forward press release, Alley insider reported that the media company acqured a blog called BloodCopy.com. Later it was discovered that the news was fake and [...] more...
Small publishers grow amid carnage
ADOTAS — Despite loudly proclaiming doom, Nick Denton seems to be riding the economic tsunami well. His Gawker Media, which includes Gawker, Gizmodo and Jalopnik, drew in nearly 300 million pageviews, some 34 percent over last February’s level, according to a memo at Romensko, and for the year to March, it [...] more...
BBDO Layoffs
ADOTAS — First word came yesterday that advertising, marketing and public relations firm Omnicom Group was preparing to layoff of nearly 5% of its global work force of 70,000. Today, word has come out that about 200 people are being laid off at ad agency BBDO. UPDATE: Here’s the Times story. Subscribe [...] more...
Gawker Invades Job Market
As if their blunt, scathing wit and incomparable snarkiness was too big for the blogosphere, Gawker is now encroaching into MediaBistro/Craigslist turf with its new Gawker Jobs. The classifieds venture, which was developed in partnership with job search engine Indeed, scours all the top job boards to deliver an aggregated [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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