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Why Marketers Shouldn’t Panic About Email Filters – At Least Not Yet

Written on
November 12th 2013
Author
Dmitri Leonov

ADOTAS – Email filtering is a hot topic right now. And it’s not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. ... more...

Unruly Assesses the First 100 Days of Vine

Written on
May 9th 2013
Author
AdotasWire

NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s ... more...

Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause

Written on
November 30th 2012
Author
Dev Crews

Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support ... more...

Off-Duty: Recyclebank Throws Down Green-Style

Written on
October 19th 2011
Author
Gavin Dunaway

ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad ... more...