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Media Coalition Acquires Bargain-Hunting Search Engine Find n Save

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – A group of newspaper publishers and other media companies, which includes The Hearst Corporation, are collaborating to sell more ad space, focusing on users looking for online deals. Eight companies have come together as a joint venture and have acquired Find n Save, a search engine focused on discount [...] more...

Welcome Aboard: Green Is New CEO at Magnetic, Apfelbaum Chair at Media Ventures Group

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - James Green is the new CEO of search retargeting company Magnetic. His more than 20 years in the digital realm includes executive experience at The Walt Disney Company, Pixar Animation Studios and 24/7 Real Media (which acquired ad server Sabela Media, where Green was a founding partner and [...] more...

Quick Hits: TRAFFIQ Taps Datonics, Gannett’s Dubow Resigns, Baynote and Crowd Factory Team Up

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Through a new partnership, clients of media management system TRAFFIQ will now have access to Datonics’ keyword and segment-based behavioral data. Datonics is a spinoff of AlmondNet’s Data Division — read an interview with CEO Michael Benedek about becoming a standalone company. • After announcing a leave of absence on September [...] more...

Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant

Written on
October 4th 2011
Author
Gavin Dunaway

ADOTAS – Supply side platform PubMatic has found the exact right fit for the new role of president: Kirk McDonald, previously president of Digital for Time. Before his tenure at Time, McDonald served as chief advertising officer of the Fortune|Money Group. Prior to that, he did some time at Microsoft, [...] more...

Quick Hits: SpotXchange, Gannett, Demand Media and More

Written on
October 3rd 2011
Author
Gavin Dunaway

ADOTAS – Video ad marketplace SpotXchange announced that absolutely all (100%!) of its video inventory is now available through its real-time bidding API, which it launched last November. The company says that RTB requests have more than doubled since May to 4.6 billion requests in September. • We’re only four weeks into [...] more...

Yahoo! and Gannett Expand Local Ad Partnership

Written on
August 31st 2011
Author
Gavin Dunaway

ADOTAS – Following success in nine markets, Yahoo! and Gannett Broadcasting are expanding the local advertising partnership they formed back in June to all 19 of Gannett’s broadcasting markets by February 2012. In addition to the nine Gannett broadcasters selling Yahoo! advertising inventory, all of Gannett’s 81 newspaper sites also sell Y’s [...] more...

Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit

Written on
July 25th 2011
Author
Gavin Dunaway

ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making [...] more...

Hey, Local Paid-Content Models Can Work!

Written on
March 8th 2011
Author
Gavin Dunaway

ADOTAS – On Twitter, media commentator Jeff Jarvis quipped, “[You'd] Have to pay me to read my local Gannett rag.” However, Gannett, which operates 81 regional newspapers in addition to USA Today, may be onto something as it experiments with paid content models on three of its local newspaper websites. For [...] more...

New York Times Co., Hearst, Tribune and Gannett Team Up for Private Exchange

Written on
February 28th 2011
Author
Gavin Dunaway

ADOTAS – So long, ad networks and intermediaries — The New York Times Company, Hearst, Tribune and Gannett have jumped aboard the private exchange express. The four media online and offline giants have teamed up to form quadrantONE and unleash the Q online private audience platform and ad exchange. This new [...] more...

DeviantART Sculpts Niche Social Marketing Campaign for ‘Inception’

Written on
December 28th 2010
Author
Gavin Dunaway

ADOTAS – It seems that everyone and their grandmother has a Facebook account, and that’s bound to grow in 2011. However, Facebook is more like a default social network — users keep up with people they know in real life, while in the near future more will add a niche [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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