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Mogulus Scores $10M From Gannett

Written on: July 28th 2008
Author: Kathleen

ADOTAS – Another old media giant has stepped in to fund new media: Live-video service Mogulus has reportedly raised $10 million in funding from newspaper titan Gannett. The two companies have worked together for a few months now, and the funding is an extension of their relationship. Mogulus’ an ad-supported free service [...] more...

ADTECH Pens Online Ad Deal With Gannett

Written on: July 14th 2008
Author: Kathleen

ADOTAS – AOL has announced that Gannett Co. has picked ADTECH to be its online ad-serving provider. ADTECH is part of Platform-A, AOL’s digital advertising arm. The company said that the deal with Gannett will “significantly” expand its presence in the U.S. market (its strongest presence is currently in Europe). All [...] more...

Gannett Buys All of Depreciating ShopLocal’s Stakes

Written on: July 8th 2008
Author: Kathleen

ADOTAS – Gannett has snatched ownership stakes in ShopLocal, a marketing and database company for Stateside retailers, from partners Tribune Company and The McClatchy Company. Gannett already owned 42.5% of the company; Tribune also owned 42.5%, while McClatchy owned 15%. Gannett didn’t report financial details of the transaction. In a possible [...] more...

Gannett, Cozi Team Up To Target Deciders

Written on: June 19th 2008
Author: Kathleen

ADOTAS – Media outlets are increasingly giving props to Moms as advertisers realize that they are often the decision-makers when it comes to household purchases, both major and minor. Gannett Co., a news outlet, is endorsing the shift with a strategic investment in Cozi, a free Web service that helps [...] more...

Newspapers Get New Life Online

Written on: December 6th 2007
Author: Editor

In light of a terrible economic year, newspaper publishers have had to come up with creative ways to drive traffic to their websites in hopes of not only improving readership, but also generating more revenue through advertising. Many are increasing offerings of news, advertising and videos on their respective sites [...] more...

Merging Happily Ever After: Defining Why Pointroll’s Marriage to Gannett Works

Written on: December 14th 2006
Author: Chris Saridakis

My last ADOTAS piece examined a cycle of consolidation in the rich media and digital marketing industries. If you read it, and you’ve followed our arena long enough, you would logically jump to two, sensible questions: 1. Wasn’t PointRoll purchased? and/or 2. Isn’t PointRoll an example [...] more...

Gannett Opts for Revenue Science

Written on: September 25th 2006
Author: Editor

Gannett Co., owner of 90 newspapers and 23 TV stations, has announced that Revenue Science will be handling all of its behavioral targeting needs. The partnership will let Gannett provide behavioral ads on the regional, national and local level through its more than 100 newspaper and broadcast affiliate websites, including [...] more...

Gannett Purchases Local Search Engine

Written on: May 15th 2006
Author: Editor

Newspaper publisher Gannett Co. has purchased local search engine Planet Discover. Discover’s local search technology powers the search functions of several businesses in the local news and travel industries like SeeAmerica.org, Colorado.com, Minneapolis-St. Paul’s StarTribune.com and the North Carolina/South Carolina/Virginia local search site Triangle.com. Gannett will use their newly acquired Planet [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...