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Quattro Partners With GreyStripe

Written on
August 18th 2008
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ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site [...] more...

Ad Partnership Launched To Lure Capricious Gamers

Written on
March 25th 2008
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ADOTAS – Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. A new partnership has been hatched to (they hope) actually add value to the gamers’ experience — and lure them to the brands being shilled. Double Fusion and Gearbox Software announced today that they [...] more...

Raptr To Preview Today

Written on
February 22nd 2008
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ADOTAS - Today, the Game Developers Conference is going on in San Francisco and attendees will be getting a preview of Raptr, Dennis Fong’s new startup, reports Techcrunch. Fong is a cofounder of Xfire and an advisor to WeGame. The site is being demonstrated as part of the Charles River/GDC [...] more...

Rupture Acquired, No One Is Talking

Written on
February 18th 2008
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ADOTAS - It has been reported that the startup Rupture, a social network focused on gaming that has yet to launch has managed to get acquired before launching, according to Techcrunch. The site was founded by Shawn Fanning, founder of Napster who also founded SnoCap which was recently acquired by Imeem, [...] more...

GoFish Launches Ad Network For Little Ones

Written on
February 18th 2008
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ADOTAS - GoFish Corporation, an established online video and youth entertainment provider announced the launch of a vertical ad network that will allow marketers to reach 17.4 million online users in the U.S. with a large concentration of 6-17 year olds. The company will also distribute broadband content across the [...] more...

Social Network For Gamers In Beta

Written on
February 15th 2008
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ADOTAS - The UGAME Network, an online gaming social network, entered a closed private beta this week. After 10 months and more than 6,000 hours of development the technical engineers at UGAME have unleashed the site for a select few. Participants will be able to interact, write blogs, support gaming teams, [...] more...

Activision Comes Out On Top, Raises Stakes

Written on
February 8th 2008
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Popular gaming company Activision reported that its profits during Q4 almost doubled on an 80% increase in revenue. These numbers indicate a closing of the gap between Activision and rival Electronic Arts Inc. The company should prove to be an even stronger presence if the proposed merger with Vivendi SA’s [...] more...

Nokia Launches Mobile Gaming & Social Network Services

Written on
February 5th 2008
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On Tuesday, Nokia announced the launch of its online gaming service N-Gage, which will expand its online mobile offerings. The cell phone maker has also launched its own social networking site “Share on Ovi” today, allowing users to share videos and pictures, built on the technology from the U.S. firm Twango, [...] more...

Unusual Bedfellows, IGA Worldwide & NBCU

Written on
October 31st 2007
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A partnership no one saw coming was announced yesterday when NBCU said it will start selling advertising in videogames of in-game ad vendor IGA Worldwide. NBCU’s digitals sales team will start offering premium inventory in IGA represented games. IGA acts as a third party technology and ad sales partner to videogame [...] more...

GGL Launches Online Reality Gaming Show

Written on
October 12th 2007
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In a marriage of traditional television formats and online gaming, GGL, ggl.com, an online videogame and media network has officially launched an online review show called “Up All Night.” The show is modeled after reality television shows that give users’ opinions in real-time on the newest videogames. The season will [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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