gaming



New Research: Mobile App Use Grows 115% YOY, Led by Messaging/Social

Written on
January 13th 2014
Author
Mike Daly

ADOTAS — Today on its blog, Flurry measures the change in consumers’ appetite for mobile apps in 2013. The report indicates that it was a very good year for developers and mobile marketers, with app use growing by 115% over 2012. “Every single app category has shown growth over the last twelve months,” ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Smart TV Trends in 2013

Written on
December 31st 2013
Author
Michael Lantz

EDITOR’S NOTE: This article, originally published on January 10, 2013, placed at No. 2 in our 20 most popular articles of the year. ADOTAS – The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included ... more...

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Written on
April 10th 2013
Author
Press Release

NEW YORK, April 10, 2013 (ADOTAS) – TargetSpot, the largest Digital Audio advertising network, today announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®.  Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices.  The ... more...

ADOTAS POLL: ‘Shooter Games’ Don’t Lead To Real Gun Violence

Written on
January 4th 2013
Author
Mike Daly

In our most recent poll, we asked our readers: “Do you think the proliferation of virtual “shooter games” has led to an increase in actual gun violence?” The results were as follows: No: 47 percent. Yes: 33 percent. Not sure: 20 percent. Our new poll question is: “Has the CTR outlived its usefulness as a ... more...

The AOL On Network Launches Its Connected TV App on Xbox LIVE

Written on
December 18th 2012
Author
Press Release

NEW YORK  (December 18, 2012) – The AOL On Network today announced that its app is now available for download on Xbox 360®, giving 40 million Xbox LIVE® subscribers access to a wide selection of rich, high-definition videos. AOL On recently launched an updated version of its connected TV app ... more...

Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads

Written on
December 14th 2012
Author
Press Release

CAMBRIDGE, MASS. (December 13, 2012) – Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor Report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In ... more...

You’re In The Game: Activision, MEC and Millennial Media Partner to Launch ‘Call of Duty: Black Ops’ 2 in UK

Written on
December 5th 2012
Author
Mike Daly

LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest installment of one of the most popular video game franchises in the world. The campaign is the first ... more...