gaming
Tag Team Champions: Performance Display and In-Game Advertising
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] more...
Yoo-Mee Crumbles Social Gaming Barriers
ADOTAS – With Yoo-Mee, any game can be a social game. Even solitaire. Through the new cross-platform social gaming tech — which connects users wherever they’re playing games, be it Facebook or their iPhone — a player can see other people that our playing solitaire, challenge friends, chat about the game [...] more...
Lolapps Lets Facebookers Take a Test Drive Through ‘Dante’s Inferno’
ADOTAS – Gamers are definitely a target market, hence the rise in in-game advertising. But selling gamers the games themselves? That might take a little finesse, which Lolapps applied through Facebook social gaming. In EA’s “Dante’s Inferno,” you get to battle demons through nine circles of Hell; I think they might [...] more...
Snackable Proves SMS Games Are Big Business
ADOTAS – It’s always the simplest things that prove the most addictive — that’s especially true with video games. I never understood how my brother could get entangled in a convoluted role-playing game, but I’d rather not admit how many hours of my youth disappeared thanks to “Tetris.” “Predicto,” the most [...] more...
The ethical quandaries of virtual goods
ADOTAS – It was just another Virtual Goods Summit in San Francisco on Friday until TechCrunch’s Michael Arrington came up to the mic during an afternoon panel and questioned the ethics of bartering lead-generation data for virtual goods. Offerpal CEO Anu Shukla responded by calling Arrington’s insights three types of excrement [...] more...
Netlog gets a hot makeover
ADOTAS – Look out, Facebook and MySpace — Netlog’s got a brand new bag. Or rather a new site — TechCrunch has an exclusive look at the new homepage of “the European MySpace” and it’s sharp, a sleek black background with sexy modules all about. It’s quite an improvement on the [...] more...
Quattro Partners With GreyStripe
ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site [...] more...
Ad Partnership Launched To Lure Capricious Gamers
ADOTAS – Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. A new partnership has been hatched to (they hope) actually add value to the gamers’ experience — and lure them to the brands being shilled. Double Fusion and Gearbox Software announced today that they [...] more...
Raptr To Preview Today
ADOTAS – Today, the Game Developers Conference is going on in San Francisco and attendees will be getting a preview of Raptr, Dennis Fong’s new startup, reports Techcrunch. Fong is a cofounder of Xfire and an advisor to WeGame. The site is being demonstrated as part of the Charles River/GDC [...] more...
Rupture Acquired, No One Is Talking
ADOTAS – It has been reported that the startup Rupture, a social network focused on gaming that has yet to launch has managed to get acquired before launching, according to Techcrunch. The site was founded by Shawn Fanning, founder of Napster who also founded SnoCap which was recently acquired by Imeem, [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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