gaming
Yes, Apple Does Accept Facebook Credits
ADOTAS – Zuck Bucks just made another move toward becoming real currency: along with the launch of Apple’s iCloud service, it’s been unofficially announced that Facebook and Apple will honor credits purchased on each others’ platforms for the same game, as long as the credits are the same price on [...] more...
Badgeville Returns With Enhanced Gamification Platform
ADOTAS – Launching at TechCrunch’s fall Disrupt conference, gamification and customer loyalty platform Badgeville was a finalist in the Startup Battlefield and won the Audience Choice Award. Now right after the close of TechCrunch’s spring Disrupt event, Badgeville is back with the Dynamic Game Engine, a platform for incorporating advanced [...] more...
ATTIK Creates ‘Angry Cars’ Game for Scion iPad Campaign
ADOTAS – As Bunchball’s latest numbers showed last week, gamification fever has officially swept the interactive marketing space. Toyota’s Scion division has jumped on the trend with a game-adorned ad unit delivered in the June iPad issue of satirical news publication The Onion. Developed entirely (and, according to the press release, pretty [...] more...
Mobile Virtual Goods Squash Mobile Ads in Revenue
ADOTAS – In my first week heading up Adotas, I was dumbfounded when I read an InsideFacebook report suggesting that sales of virtual goods would top $1 billion in 2009. The naive Gavin of yesteryear couldn’t believe people were really paying hard cash for fake plants and animals in Farmville. But [...] more...
M&A Harvest: Zynga Lights Bonfire, Velti Buys Mobclix
ADOTAS – Maybe it’s something in the air, but acquisition mania has hit the digital tech space like chicken pox in a first-grade classroom. Here are three major mergers of the last few days: - As the Goliath of the social gaming space, it’s not surprising to see Zynga, developers of [...] more...
Google & Zynga Hooking Up for Gaming Network
ADOTAS – Visions of “Google Me,” the much whispered- and tweeted-about answer to Facebook, got a bit more colorful over the weekend as anonymous sources spread the word that Google and Zynga were teaming up to launch “Google Games.” TechCrunch’s Michael Arrington did some old-fashioned muckracking and discovered that Google has [...] more...
Tag Team Champions: Performance Display and In-Game Advertising
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] more...
Yoo-Mee Crumbles Social Gaming Barriers
ADOTAS – With Yoo-Mee, any game can be a social game. Even solitaire. Through the new cross-platform social gaming tech — which connects users wherever they’re playing games, be it Facebook or their iPhone — a player can see other people that our playing solitaire, challenge friends, chat about the game [...] more...
Lolapps Lets Facebookers Take a Test Drive Through ‘Dante’s Inferno’
ADOTAS – Gamers are definitely a target market, hence the rise in in-game advertising. But selling gamers the games themselves? That might take a little finesse, which Lolapps applied through Facebook social gaming. In EA’s “Dante’s Inferno,” you get to battle demons through nine circles of Hell; I think they might [...] more...
Snackable Proves SMS Games Are Big Business
ADOTAS – It’s always the simplest things that prove the most addictive — that’s especially true with video games. I never understood how my brother could get entangled in a convoluted role-playing game, but I’d rather not admit how many hours of my youth disappeared thanks to “Tetris.” “Predicto,” the most [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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