gamification



Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’

Written on
January 15th 2014
Author
Richard L. Tso

ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After publishing our special report about the anatomy of a botnet, we spoke with John Brown (pictured), GM, Click ... more...

Preview: ad:tech New York 2013 to Shine a Light on Industry Innovation

Written on
October 30th 2013
Author
Richard L. Tso

ADOTAS – It’s that time of the year again – time to bring those holiday decorations down from the attic, plan a turkey dinner with all the fixin’s, and spend a couple of action-packed days in the Big Apple at ad:tech New York. This year, the largest digital marketing event of ... more...

Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market

Written on
June 5th 2013
Author
AdotasWire

MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, ... more...

Larissa’s Picks to Click: Asics Training, Medical Technology, YouTube Subscriptions

Written on
May 8th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Such a dreary day in the New York area.  Perfect for staying inside, taking a nap, watching a movie and studying ... more...

Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

Written on
April 28th 2013
Author
Richard L. Tso

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an ... more...

Nitro Studio: Gamification As a Tool to Boost Employee Productivity

Written on
April 11th 2013
Author
Joseph Pianese

In 2007, two years after Rajat Paharia founded Bunchball, the first gamification company, the brains there were in the process of transitioning the company from a primarily social engagement company through gaming to one that focused on it’s core ideology: Consumers as well as employees, across the board, want to ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

King.com Advances Social Games Advertising to the Next Level with Innovative Suite of Ad Solutions

Written on
November 15th 2012
Author
Mike Daly

SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and that its top advertising solutions, such as incentivized video, have averaged a click-through rate of more than 5 percent. Leveraging ... more...

Intergi Launches In-Game Video Ad Solution & Casual Game Distribution

Written on
November 9th 2012
Author
AdotasWire

DEERFIELD BEACH, FL. (November 07, 2012) — Intergi Entertainment is excited to announce the launch of their In-Game Video ads and Game Distribution solution. The video ad and distribution technology makes it simple for developers of any kind — including casual, mobile and Facebook — to integrate video ads in ... more...

VIDEO: ePrize CEO Matt Wise Chats About Mobile CRM at ad:tech NY

Written on
November 8th 2012
Author
Mike Daly

Matt Wise, CEO of ePrize, is interviewed by Adotas editor Mike Daly at ad:tech NY 2012. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Fvideo-eprize-ceo-matt-wise-chats-about-mobile-crm-at-adtech-ny%2F'; addthis_title = 'VIDEO%3A+ePrize+CEO+Matt+Wise+Chats+About+Mobile+CRM+at+ad%3Atech+NY'; addthis_pub = 'adotas'; more...