games



Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Tablets: The Next Big Digital Frontier

Written on
May 30th 2013
Author
Alexander Franke

ADOTAS — Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of PCs ... more...

Amazon Announces ‘Login with Amazon’ to Reduce Sign-In Friction and Drive Higher Customer Engagement

Written on
May 29th 2013
Author
AdotasWire

SEATTLE, May 29, 2013, (ADOTAS) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites.  Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to ... more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included ... more...

From the Twitterverse: Gamers Hate On Xbox One

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music, the Web, Skype and live TV. But most of those following the reveal on Twitter are apparently gamers who don’t give ... more...

Using Traditional Marketing Techniques to Get Noticed in the App Marketplace

Written on
April 9th 2013
Author
Shrikant G. Latkar

ADOTAS –With the proliferation of hundreds of thousands of apps in the marketplace, the most important challenge facing developers is getting their app noticed. As the Apple App Store and Google Play are the main channels for downloading apps, acquiring the highest ranking in these stores becomes really important. This “ranking ... more...

Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

The AOL On Network Launches Its Connected TV App on Xbox LIVE

Written on
December 18th 2012
Author
AdotasWire

NEW YORK  (December 18, 2012) – The AOL On Network today announced that its app is now available for download on Xbox 360®, giving 40 million Xbox LIVE® subscribers access to a wide selection of rich, high-definition videos. AOL On recently launched an updated version of its connected TV app ... more...

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

Written on
September 20th 2012
Author
AdotasWire

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust digital marketing campaign for the latest installment of Screen Gems’ (a Sony Pictures Entertainment Company – SPE) most successful movie franchise, “Resident Evil.” ... more...

Sometrics Gives Virtual Currency Back for Online Purchases

Written on
December 15th 2009
Author
Gavin Dunaway

ADOTAS – The ethics surrounding virtual goods and currency have been murky at best — accusations of scamming have plagued the growing sector in recent months. In time for the holidays, Sometrics has introduced an initiative that won’t wig out wary gamers as it’s already familiar to many credit card ... more...