gamers
UGO Entertainment Buys 1UP
ADOTAS — UGO Entertainment, a unit of Hearst Corporation, is buying 1UP.com along with its associated sites GameVideos.com, MyCheats.com and GameTab.com. Rumors of the deal were first reported at Joystiq. The New York based-UGO, and its owned and operated properties, have over 35 million monthly unique visitors and focuses on the [...] more...
Ad Partnership Launched To Lure Capricious Gamers
ADOTAS – Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. A new partnership has been hatched to (they hope) actually add value to the gamers’ experience — and lure them to the brands being shilled. Double Fusion and Gearbox Software announced today that they [...] more...
Engage In-Game Advertising Launches With SUBWAY
With in-game advertising methods becoming more innovative by the day, it only makes sense that someone should create a business around it. Today San Francisco-based Engage In-Game Advertising became the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising. How is Engagedifferent? [...] more...
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Latest News
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Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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