future-of-advertising



Surviving the AdPocalypse: What Will You Do When the Current Model Stops Working?

Written on
May 29th 2014
Author
David Melamed

ADOTAS – There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will close ... more...

Kevin Bacon to Headline Festival of Media Global 2014

Written on
January 23rd 2014
Author
Press Release

ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri Hotel. This year’s Festival will focus on the technology, innovations, and strategies that make the media industry more ... more...