funding

GetGlue Lands $12 Million in Funding

Written on: January 11th 2012
Author: Brian LaRue

ADOTAS – Earlier today, multimedia entertainment-based social network GetGlue completed a series D round of funding, pulling in $12 million and bringing its total investment to $24 million. RHO Ventures led the round, and prior investores TimeWarner, RRE Ventures and Union Square Ventures all participated. Last year, GetGlue cleared the two-million-user [...] more...

Unruly Media Scores $25 Million in Funding, Ices Google Chrome Black Eye

Written on: January 4th 2012
Author: Brian LaRue

ADOTAS – London-based video social video advertising platform Unruly Media announced this morning it had secured $25 million in funding, following the closing of a Series A round. Investors in what Unruly says is the biggest investment round ever for a private social video company include Amadeus Capital Partners, Van [...] more...

Quick Hits: Google+ Hits 49 Million December Visitors, Trada Gets $9M in Funding, Predicting Iowa Via Twitter

Written on: January 3rd 2012
Author: Brian LaRue

ADOTAS – According to an Experian study, Google + saw 49 million visitors in December — a 55 percent increase from the previous month. While it’s impossible at this point to whether those numbers suggest substantially increased engagement on the network and how much is traffic from new users or [...] more...

nRelate Sees Big Figures with Small Stakes in Content Recommendation

Written on: December 22nd 2011
Author: Brian LaRue

ADOTAS – Last week, Outbrain was in the news for raking in $35 million in funding. For a lot of people, that turned the idea of a content discovery system (the widget that links readers to other, similar-in-topic pages both within the same website and on external sites, whose publishers [...] more...

$35 Million in Funding for Content Recommendation Platform Outbrain

Written on: December 14th 2011
Author: Brian LaRue

ADOTAS - Content recommendation/discovery platform Outbrain announced today a whopping $35 million in funding, following the close of its Series D funding round and bolstered the most by Index Ventures. Prior investors Carmel Ventures and Lightspeed Venture Partners also pitched in. Outbrain now has a total of $64 million in financing. [...] more...

BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices

Written on: October 27th 2011
Author: Gavin Dunaway

ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9.5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself). The company’s [...] more...

Got Funds? LocalReponse Checks $5 Million Into the Bank

Written on: October 13th 2011
Author: Gavin Dunaway

ADOTAS – Check-in based targeter LocalResponse, which we profiled back in May, has garnered $5 million in additional equity financing from new investors Cava Capital, Vodafone Ventures, Advancit Capital, and Progress Ventures, as well as existing investors Metamorphic Ventures, Extreme Venture Partners, FF Ventures, Acadia Woods Partners. Jim Pallotta and more. The funding will [...] more...

Got Funds? Hallelujah, It’s Raining Venture Capital!

Written on: September 21st 2011
Author: Gavin Dunaway

ADOTAS – Holy smokes, there’s a lotta funding news to cover! E-commerce company Rearden Commerce pulled in $133 million in financing from existing investors American Express and JPMorgan Chase, as well as rookie Citi. Rearden will put the funds toward building out its Deem e-commerce platform. In addition, the company acquired HomeRun.com, a group-buying service [...] more...

Real-World Reward Enabler CrowdTwist Scores $6 Million

Written on: September 20th 2011
Author: Gavin Dunaway

ADOTAS – Back in February, CrowdTwist cofounder and CEO Irving Fain detailed the company’s white-label loyalty platform, which enables a brand or marketer’s audience to earn points on its website or third-party website (e.g., Facebook and Twitter) that can be used to claim real-world commodities. In particular, he impressed me [...] more...

Got Funds? Mobile Analytics Firm Apsalar Pockets $5 Million

Written on: September 13th 2011
Author: Gavin Dunaway

ADOTAS – Mobile analytics and behavioral targeting specialist Apsalar grabbed $5 million during a Series A round led by Thomvest Ventures, with additional participation from Battery Ventures, DN Capital and existing investors. Thomvest Managing Director Don Butler will join Apsalar’s board of directors. Through its ApTimizer offering, Apsalar increased app developer revenue [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

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Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
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Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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