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Tasting the Various Flavors of Attribution Analysis

Written on
June 10th 2011
Author
Paul Pellman

ADOTAS – Everyday, marketers search for the right combination of search advertising, social marketing and display advertising that will help them achieve a desired result – whether it be visitors to a web site or actual sales. This has made “attribution” a hot topic among interactive marketers. Simply put, attribution analysis ... more...

Attribution: What to Expect When You’re Expecting ROI

Written on
February 22nd 2011
Author
Mark Hughes

ADOTAS – When my wife was first pregnant, she bought the book, “What to Expect When You’re Expecting.” We were new to this journey, and wanted to know exactly what this answered for over 15 million people: what to expect. And as online advertisers, agencies and publishers leap into this year ... more...