ftc
Nobody Trusts Nobody — Not Even Peers
ADOTAS – Some time ago, the phrase “It’s true because I read it on the Internet!” became a punchline. The great thing about the Internet is that it supplies the world with a seemingly endless supply of information. Unfortunately, it also supplies us with a seemingly endless supply of misinformation. The [...] more...
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
Google Puts on a Party Hat for Data Privacy Day
ADOTAS – Happy Data Privacy Day! According to the Privacy Projects, a nonprofit organization dedicated to consumer privacy and data protection, Data Privacy Day is recognized in the United States, Canada and 27 European countries. The event is designed to promote privacy awareness, particularly among teens and young adults, through events [...] more...
FTC Privacy Roundtable, Part II: All About the Tech
ADOTAS – Tomorrow, Thursday, Jan. 28, at the University of California Berkeley School of Law, the Federal Trade Commission kicks off the second of its three-part roundtable series, “Exploring Privacy” — a tutorial on where the agency stands on enforcement of privacy matters that should be of high importance [...] more...
Though Murky, FTC Has Blogger Disclosure Priorities
ADOTAS – A few weeks ago when asked about some possibly shady endorsin’ by actress Gwyneth Paltrow on her blog, Rich Cleland, associate director of Federal Trade Commission’s advertising division, answered by suggesting that the recently enacted blogger disclosure guidelines operated on a two tier system — celebrities, who get [...] more...
What You Talkin’ ’bout?
ADOTAS – Before the ball drops on New Year’s Eve, digital prognosticators have made an annual practice of claiming that this year — yes, this year — is the year when search engine optimization shuffles off this mortal coil and skips through the gates of Internet heaven. Well, after years of [...] more...
Affiliate Marketing Garners FTC’s Concern
ADOTAS – Jon Leibowitz entered the position of Federal Trade Commission chairman with three priorities: privacy, poverty and health. According to FTC Northeast Region Director Leonard Gordon, who spoke to a packed conference room at the offices of marketing and advertising firm Venable LLP yesterday, the FTC is focused on [...] more...
FTC Rep Illuminates Agency’s Online Privacy Concerns
ADOTAS – If someone tailed your trip to a shopping mall and noted every store you went into, everything you looked at and everything you purchased, wouldn’t that be — to use the technical term, said Leonard Gordon, the Federal Trade Commission’s Northeast regional director — “icky”? Well, to some extent [...] more...
Consumers Speak Up for Their Rights
ADOTAS – One hundred years ago you got your shopping or whatever from your local shop. If the goods and services were not up to standard and the service was lousy, the shop would close. This was true of small towns but also metropolises as people traveled less even within cities. [...] more...
Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes
ADOTAS – In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to [...] more...
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
