ftc
Top 10 Do’s And Don’ts Of Mobile Content Marketing
ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...
Microsoft’s Failed Case Against Google+DoubleClick Revealed
A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...
FTC Approves DoubleClick Acquisition
Today, the FTC has made the announcement that it has approved Google’s proposal to acquire DoubleClick for $3.1 billion. Google currently dominates the PPC online ad market, and with the inclusion of DoubleClick’s position in the display advertising arena, the firm is left open to scrutiny not only from other [...] more...
Are Affiliates Stealing From The Cookie Jar?
Internet advertising fraud has staged a resurgence this year, entangling listed marketing services groups, some of the country’s biggest online advertisers and now the NSW Police Fraud Squad’s computer crime unit. In the spotlight is a surge in such dubious online marketing techniques as “cookie hijacking”, which involves “rogue” and often [...] more...
Adteractive Settles FTC Suit, $650k
With no admission of wrong doing Adteractive has agreed to pay a fine of $650,000 and settle with the Federal Trade Commission (FTC) on its investigation of deceptive advertising practices. The online incentive promotional industry has been under scrutiny for potential deceptive advertising practices involving the word “FREE” that may mislead [...] more...
Senators Increase Threat Level on GoogleClick Deal
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to “Serious Scrutiny”. It is unclear if that is [...] more...
Google Will Not Get DoubleClick…Yet
Yesterday, the EU administrative division decided to refuse the acquisition of DoubleClick for $3.1 billion by Google… for now. They will be conducting a deeper investigation. The merger brings concern over competition which is the focus of the impending investigation, much to the dismay of competitors hoping to have a review [...] more...
We Don’t Need ‘Do Not Track’
You’re walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you’re approaching. This brand of communication is known as “one-to-one marketing” or “behavioral advertising,” and it’s likely on its way to a wireless handset near you. Pharmacies and [...] more...
Sour Taste Of Spam Brings Down Robert Alan Soloway
Wednesday was not a good day for Robert Alan Soloway. The man known as one of the world’s worst criminal spammers was arrested and indicted on 35 counts, including identity theft, mail fraud, money laundering, wire fraud and other charges. A joint investigation by the FBI, FTC, and Washington Attorney General’s [...] more...
ValueClick Under FTC Investigation
ValueClick is being investigated by the Federal Trade Commision (FTC) for possible CAN-SPAM act violations concerning its lead generation practices. “We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the FTC [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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