ftc



How to Make Sense of the FTC’s New Guidelines for Native Advertising

Written on
January 15th 2016
Author
Adotas

A Q&A with Claudia Page, VP, Head of Creator Partnerships at Crowdtap. Q: How does the FTC define native advertising? Page: Native advertising has always been a nebulous term for marketers to grasp. The FTC broadly defines “native advertising” as content that bears resemblance to the design, style, and functionality of ... more...

Court Decides Advertisers Accountable for Illegal Acts of Affiliate Marketers

Written on
March 31st 2015
Author
Adotas

The courts have upheld a Federal Trade Commission position that states advertisers should be held accountable for any deceptive or otherwise illegal acts and practices performed by affiliate marketers. The specifics? LeadClick Media, an affiliate marketing network, was ordered to return $11.9 million in payments that it received as ... more...

Blogshare: ‘How the New FTC Regulations Affect Social Media Marketing’

Written on
March 25th 2013
Author
Mike Daly

ADOTAS – New FTC regulations targeting mobile, online and social media advertising were recently introduced to help raise consumer trust. Learn what these regulations mean for social media and how to properly implement the changes in this blog post from PinLeague Marketing Manager Melissa Megginson (pictured). Read More ... Subscribe to the free ... more...

FTC Cracks Down on Alleged Spam Text Messages from Affiliate Marketers

Written on
March 8th 2013
Author
Press Release

The Federal Trade Commission is cracking down on affiliate marketers that allegedly bombarded consumers with hundreds of millions of unwanted spam text messages in an effort to steer them towards deceptive websites falsely promising “free” gift cards. In eight different complaints filed in courts around the United States, the FTC charged ... more...

ADOTAS POLL: Google Got Off Easy

Written on
January 18th 2013
Author
Mike Daly

This past week, we asked our readers: “Did the FTC let Google off too easily?” The results are as follows: Yes: 75 percent. No: 25 percent. This week”s Adotas Poll Question is: ”Will Facebook’s new Graph Search feature give Google a serious run for its money?” We’ll publish the results next week. Subscribe to the free Adotas.com ... more...

ADOTAS POLL: CTR Should Be Retired

Written on
January 11th 2013
Author
Mike Daly

Last week, we asked our readers: “Has the CTR outlived its usefulness as a means of measuring a campaign’s success?” The results were as follows: Yes (71 percent). No (29 percent). This week’s question: Did the FTC let Google off to easily? We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter ... more...

Opinion: FTC’s Google Ruling a Victory for Free Speech

Written on
January 7th 2013
Author
New York Times

Via The New York Times: After a two-year investigation, the Federal Trade Commission concluded this week that Google’s search practices did not violate antitrust law. Those who wanted to see an epic battle like the one the government fought with Microsoft in the 1990s were sorely disappointed. But the analogy to ... more...

Members of Congress Question Whether FTC is Attempting a DNT End-Around

Written on
September 26th 2012
Author
Mike Daly

The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its ... more...

Why “Do Not Track” Probably Won’t Kill the Online Ad Industry

Written on
April 19th 2012
Author
John Mracek

ADOTAS – You may have seen the recent New York Times article about the Federal Trade Commission’s just-released report outlining its recommendations for protecting consumer privacy. Within that report is a warning issued to technology and advertising companies regarding a “Do Not Track” mechanism that allows consumers to opt out of having ... more...

StrikeAd White Paper: “Mobile Privacy Demystified” (An Excerpt)

Written on
March 29th 2012
Author
Brian LaRue

ADOTAS - What will happen when the European Union issues regulations requiring third parties receive overt permission from internet users to save their cookie data? Can the U.S. be far behind? Consider Monday’s FTC report on consumer privacy and the growing number of “Do Not Track” options from web browsers, ... more...