frito-lay



Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
AdotasWire

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...

Musical Ads With A New Spin

Written on
November 1st 2012
Author
Richard L. Tso

With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion ... more...