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Friend2Friend Launches Upgraded Platform that Captures Mobile Brand Engagement on Facebook

Written on
December 12th 2012
Author
AdotasWire

PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today launched a significant upgrade to its Friend2Friend Social Engagement Platform™. This cloud-based social marketing suite addresses a growing problem for marketers: the [...] more...

Facebook’s Timeline: A 6-Month Status Update

Written on
September 6th 2012
Author
Roger Katz

Nearly a billion users on Facebook have, or soon will, transition to the Timeline profile format in the coming weeks. Given that brands were the first to take the plunge, this six month anniversary is a good opportunity to check in on how Timeline is performing for brands. Engagement, Engagement, Engagement [...] more...

Salesforce, Buddy Media and the Social Revolution in Online Marketing

Written on
June 4th 2012
Author
Roger Katz

ADOTAS - Salesforce.com has come a long way since it was founded in a San Francisco apartment in 1999 and launched the first online sales force automation solution in the CRM market. By 2006, it had introduced its AppExchange application and development platform, and launched an incredible ecosystem of “value add” [...] more...

GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement?

Written on
May 16th 2012
Author
Brian LaRue

ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a bit of chatter about what that says about the [...] more...

Facebook IPO: Predictions, Raves, Caution… And an Infographic

Written on
May 14th 2012
Author
Brian LaRue

ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And [...] more...

Facebook: “People Talking About” Creative Ways to Plug Brands

Written on
November 16th 2011
Author
Roger Katz

ADOTAS  - In September, Facebook unveiled the largest set of new features since it launched the Facebook API platform in 2007. The company followed this up in October with an extension to the Facebook platform that allows social media app developers to bring campaigns to the 350 million people (44 [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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