friend2friend
Friend2Friend Launches Upgraded Platform that Captures Mobile Brand Engagement on Facebook
PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today launched a significant upgrade to its Friend2Friend Social Engagement Platform™. This cloud-based social marketing suite addresses a growing problem for marketers: the [...] more...
Facebook’s Timeline: A 6-Month Status Update
Nearly a billion users on Facebook have, or soon will, transition to the Timeline profile format in the coming weeks. Given that brands were the first to take the plunge, this six month anniversary is a good opportunity to check in on how Timeline is performing for brands. Engagement, Engagement, Engagement [...] more...
Salesforce, Buddy Media and the Social Revolution in Online Marketing
ADOTAS - Salesforce.com has come a long way since it was founded in a San Francisco apartment in 1999 and launched the first online sales force automation solution in the CRM market. By 2006, it had introduced its AppExchange application and development platform, and launched an incredible ecosystem of “value add” [...] more...
GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement?
ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a bit of chatter about what that says about the [...] more...
Facebook IPO: Predictions, Raves, Caution… And an Infographic
ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And [...] more...
Facebook: “People Talking About” Creative Ways to Plug Brands
ADOTAS - In September, Facebook unveiled the largest set of new features since it launched the Facebook API platform in 2007. The company followed this up in October with an extension to the Facebook platform that allows social media app developers to bring campaigns to the 350 million people (44 [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders to [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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