Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...