NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s [...] more...
MOSCOW & NEW YORK, February 26, 2013 (ADOTAS) — IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and service providers. The companies have agreed on a framework to share [...] more...
NEW YORK, February 6, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand [...] more...
EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly [...] more...
Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies
SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands [...] more...
AUSTIN, Texas, December 9, 2013 (ADOTAS) – Bazaarvoice, Inc. (NASDAQ:BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced the availability of the Bazaarvoice Authentic Reviews Trust Mark. The first-of-its-kind mark proactively identifies consumer reviews that comply with Bazaarvoice’s Authenticity Policy in an [...] more...
ADOTAS — Few things are scarier to clients of Mixpo than video ad fraud, so the video ad solution provider put together this Halloween-themed infographic on the topic how they can eliminate wasted impressions. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F10%2Fhalloween-infographic-whos-really-watching-your-video-ad%2F'; addthis_title [...] more...
DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8M Per Month
NEW YORK, May 1, 2013 (ADOTAS) — DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement, has uncovered elaborate advertising fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive fraud originates from user traffic [...] more...
ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile [...] more...
The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the quickest time possible, to strategically analyzing, in more depth, the long term value of customers and the quality [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
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