fraud



‘Friendly Fraud’ Surges in Wake of Target, Neiman Marcus Security Breaches

Written on
March 24th 2014
Author
AdotasWire

Clearwater, FL – March 24, 2014 (ADOTAS) —Ecommerce has been growing at a rate of about 15 percent annually, with B2C ecommerce sales expected to reach $482.6 billion in North America (1)—and with that, a direct parallel of “friendly fraud” chargebacks, which Visa estimates cost merchants nearly $12 billion in 2012 alone ... more...

Integral Ad Science Opens Offices in Germany and Singapore

Written on
March 3rd 2014
Author
Mike Daly

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s ... more...

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

Written on
February 26th 2014
Author
AdotasWire

MOSCOW & NEW YORK, February 26, 2013 (ADOTAS) — IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and service providers. The companies have agreed on a framework to share ... more...

Integral Unveils Video Ad Viewability, Fraud & Brand Safety Monitoring Solution

Written on
February 6th 2014
Author
AdotasWire

NEW YORK, February 6, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies

Written on
December 11th 2013
Author
AdotasWire

SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands ... more...

Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews

Written on
December 9th 2013
Author
AdotasWire

AUSTIN, Texas, December 9, 2013 (ADOTAS) – Bazaarvoice, Inc. (NASDAQ:BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced the availability of the Bazaarvoice Authentic Reviews Trust Mark. The first-of-its-kind mark proactively identifies consumer reviews that comply with Bazaarvoice’s Authenticity Policy in an ... more...

Halloween Infographic: Who’s Really Watching Your Video Ad?

Written on
October 31st 2013
Author
Mike Daly

ADOTAS — Few things are scarier to clients of Mixpo than video ad fraud, so the video ad solution provider put together this Halloween-themed infographic on the topic how they can eliminate wasted impressions. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F10%2Fhalloween-infographic-whos-really-watching-your-video-ad%2F'; addthis_title ... more...

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8M Per Month

Written on
May 1st 2013
Author
AdotasWire

NEW YORK, May 1, 2013 (ADOTAS) — DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement, has uncovered elaborate advertising fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive fraud originates from user traffic ... more...

RTB’s Open Opportunity In The Long Tail

Written on
April 16th 2013
Author
Michael Weaver

ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile ... more...