fraud
DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8M Per Month
NEW YORK, May 1, 2013 (ADOTAS) — DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement, has uncovered elaborate advertising fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive fraud originates from user traffic [...] more...
Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise
ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of [...] more...
RTB’s Open Opportunity In The Long Tail
ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile [...] more...
Compliance and Customer Quality within the Performance Channel
The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the quickest time possible, to strategically analyzing, in more depth, the long term value of customers and the quality [...] more...
Don’t Just Blame Affiliates for Belly Fat Ads
ADOTAS – A weary Internet public sighs in relief. Finally the Federal Trade Commission is coming down on the people responsible for the animated belly fat ads — no more crudely drawn cellulite jiggling above tight jeans! No more images of French newscaster Melissa Theuriau (who reportedly didn’t know her [...] more...
Overcoming Online Video’s Poor Business Practices
ADOTAS – According to pundits, the online video market isn’t capitalizing on the industry’s growth. Analysts claim the Web was the Upfront’s biggest loser. They’re also saying wide spread consumer adoption by valuable demographics should be fueling considerable advertising investment, yet marketers are refusing to apply spend with the same [...] more...
More on the Auto Insurance Lead Crisis
DM CONFIDENTIAL – Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell [...] more...
DigitalMoses: Auto Insurance Liquidity Crisis
DM CONFIDENTIAL – Sometimes we hear about craziness in an industry, and it’s almost too complex to cover. The details make you scratch your head and want to keep asking questions. And when you finally think you understand what is going on, you realize that you probably don’t, because you [...] more...
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
Google AdSense Finally Outlaws IFRAMEs
ADOTAS – Google has discouraged the use of IFRAMES on Google AdSense but never explicitly outlawed the use of the HTML tool — until now. According to Digital Inspiration, last week Google added a wee bit of language to the AdSense Program Policies: AdSense code may not be altered, nor may the [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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