fraud
Don’t Just Blame Affiliates for Belly Fat Ads
ADOTAS – A weary Internet public sighs in relief. Finally the Federal Trade Commission is coming down on the people responsible for the animated belly fat ads — no more crudely drawn cellulite jiggling above tight jeans! No more images of French newscaster Melissa Theuriau (who reportedly didn’t know her [...] more...
Overcoming Online Video’s Poor Business Practices
ADOTAS – According to pundits, the online video market isn’t capitalizing on the industry’s growth. Analysts claim the Web was the Upfront’s biggest loser. They’re also saying wide spread consumer adoption by valuable demographics should be fueling considerable advertising investment, yet marketers are refusing to apply spend with the same [...] more...
More on the Auto Insurance Lead Crisis
DM CONFIDENTIAL – Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell [...] more...
DigitalMoses: Auto Insurance Liquidity Crisis
DM CONFIDENTIAL – Sometimes we hear about craziness in an industry, and it’s almost too complex to cover. The details make you scratch your head and want to keep asking questions. And when you finally think you understand what is going on, you realize that you probably don’t, because you [...] more...
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
Google AdSense Finally Outlaws IFRAMEs
ADOTAS – Google has discouraged the use of IFRAMES on Google AdSense but never explicitly outlawed the use of the HTML tool — until now. According to Digital Inspiration, last week Google added a wee bit of language to the AdSense Program Policies: AdSense code may not be altered, nor may the [...] more...
DigitalMoses: The Man. The Myth. The Willms.
ADOTAS – Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of [...] more...
Time for Self-Serve Ad Platforms to Circle the Wagons?
ADOTAS – You’ve probably read about Google socking away $500 million to cover a settlement with the Justice Department over illegal online pharmacies’ use of Google advertising, presumably on a self-serve basis via Google AdWords. Everyone, including Google (which has taken measures to curtail their activity), was well aware of these [...] more...
Waiting for the Fallout From the Epsilon Breach
ADOTAS – Following a good-sized breach of Epsilon Interactive’s email database, consumers are on the alert that it’s spear-phishing season. While plain old email phishing involves fraudsters disguising themselves as reputable companies to catch sensitive information, spear phishing is more targeted at users, based on some kind collected data. The span [...] more...
Top Alibaba Execs Out After Fraud Report
ADOTAS – Two top executives of Chinese Internet marketplace Alibaba are resigning after an internal investigation discovered that more than 2,300 sellers were actively committing fraud, some with the assistance of the Alibaba sales staff. The company reported that CEO David Wei and COO Elvis Lee were not involved in [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
