fraud



Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos ... more...

How To Stop Video Ad Fraud With Engagement

Written on
June 24th 2014
Author
Sid Bhatt

ADOTAS – With 25 percent of online ad revenue wasted on fraud and 36 percent of impressions derived from fake or bot sites, advertisers may feel there is little they can do to combat this troubling trend. It is clear that fraud continues to plague the advertising ecosystem. And, as ... more...

Yarnall: Google AdSense Lawsuit ‘Not Surprising’

Written on
May 21st 2014
Author
Mike Daly

ADOTAS – Google is being sued for alleged AdSense fraud, according to CNET, and at least one ad tech CEO has seemingly reacted with a virtual shrug of the shoulders. “My view, as a CEO that has experience with both sides of this issue — I’ve run a publisher network that has experienced ... more...

Vindico Announces Adtricity™ for Publishers to Help Fight Fraud

Written on
May 15th 2014
Author
Press Release

NEW YORK, May 15, 2014 (ADOTAS) – Leading ad management platform Vindico® today announced that publishers can have increased visibility into video ad campaign quality and performance from Adtricity. Adtricity for Publishers provides transparency in campaign executions to enable publishers to see where and how the placements are executed on a daily basis ... more...

‘Friendly Fraud’ Surges in Wake of Target, Neiman Marcus Security Breaches

Written on
March 24th 2014
Author
Press Release

Clearwater, FL – March 24, 2014 (ADOTAS) —Ecommerce has been growing at a rate of about 15 percent annually, with B2C ecommerce sales expected to reach $482.6 billion in North America (1)—and with that, a direct parallel of “friendly fraud” chargebacks, which Visa estimates cost merchants nearly $12 billion in 2012 alone ... more...

Integral Ad Science Opens Offices in Germany and Singapore

Written on
March 3rd 2014
Author
Mike Daly

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s ... more...

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

Written on
February 26th 2014
Author
Press Release

MOSCOW & NEW YORK, February 26, 2013 (ADOTAS) — IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and service providers. The companies have agreed on a framework to share ... more...

Integral Unveils Video Ad Viewability, Fraud & Brand Safety Monitoring Solution

Written on
February 6th 2014
Author
Press Release

NEW YORK, February 6, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies

Written on
December 11th 2013
Author
Press Release

SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands ... more...