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FreeWheel Broadcasts the Power of Mid-Roll

Written on
May 31st 2011
Author
Gavin Dunaway

>ADOTAS – As my roommate and I caught the last few episodes of “The Event” (guilty pleasure, but it got a lot better toward the end; still haven’t seen the finale, so SHHHH!) on Hulu, we remembered the days when the online video service served only one video ad during [...] more...

Big Boys of Broadcast Join Forces for Mobile Content

Written on
April 14th 2010
Author
Gavin Dunaway

ADOTAS – Call it the supergroup of broadcast media: three owned-and-operated operations — Fox, NBC and Telemundo — and nine local broadcast companies — including Gannett Broadcasting, Hearst Television and Cox Media — are teaming up to provide a mobile content service. Using existing broadband spectrum and the ATSC-M/H, an open [...] more...

Hulu’s Bringing Its “A” Game But…

Written on
March 19th 2010
Author
Bob

ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...

Microsoft – Again – Rejects Yahoo Bid

Written on
January 8th 2009
Author
Edward Barrera

ADOTAS — Steve Ballmer, once again, says that there is no chance that Microsoft  would buy Yahoo. That seems to put an end to the speculation that a group of investment bankers and top Silicon Valley executives were working on a deal to take over Yahoo with debt supplied by Microsoft. Unless, of [...] more...

Hulu To Air Premieres Before TV

Written on
September 2nd 2008
Author
Kathleen

ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...

AdMob McServes 249 million Ads to iPhones

Written on
July 10th 2008
Author
Kathleen

ADOTAS – On the eve of the release of the new iPhone 3G, mobile ad marketplace AdMob announced that it has served a whopping 249 million ads to people’s first-gen iPhones – since July of 2007. The company’s increase in traffic – about 30% a month — outpaces that of mobile [...] more...

Fox To Monitor Audience’s Marketing Preferences in Social Network

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...

Proteus Unveils DIY Mobile Marketing Tool

Written on
June 11th 2008
Author
Kathleen

ADOTAS – Proteus, a subsidiary of 2ergo Group, has launched Via, a self-service messaging product designed to help companies (from mom n’ pop shops on up) market their products in mobile campaigns. Proteus has been around for about 12 years in the mobile space and its been involved in mobile messaging [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on
February 28th 2008
Author
Sarah Novotny

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

News Corp Unveils Online Advertising Plans

Written on
November 27th 2007
Author
Times Online

The company plans to extend its new advertising platform beyond News Corp websites such as MySpace News Corp has announced plans to enter the online advertising market, saying it will roll out a platform across its own websites – and sites belonging to other companies – in the first half of [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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