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Hulu To Air Premieres Before TV

Written on
September 2nd 2008
Author
Kathleen

ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...

AdMob McServes 249 million Ads to iPhones

Written on
July 10th 2008
Author
Kathleen

ADOTAS – On the eve of the release of the new iPhone 3G, mobile ad marketplace AdMob announced that it has served a whopping 249 million ads to people’s first-gen iPhones – since July of 2007. The company’s increase in traffic – about 30% a month — outpaces that of mobile [...] more...

Fox To Monitor Audience’s Marketing Preferences in Social Network

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...

Proteus Unveils DIY Mobile Marketing Tool

Written on
June 11th 2008
Author
Kathleen

ADOTAS – Proteus, a subsidiary of 2ergo Group, has launched Via, a self-service messaging product designed to help companies (from mom n’ pop shops on up) market their products in mobile campaigns. Proteus has been around for about 12 years in the mobile space and its been involved in mobile messaging [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on
February 28th 2008
Author
Editor

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

News Corp Unveils Online Advertising Plans

Written on
November 27th 2007
Author
Times Online

The company plans to extend its new advertising platform beyond News Corp websites such as MySpace News Corp has announced plans to enter the online advertising market, saying it will roll out a platform across its own websites - and sites belonging to other companies - in the first half of [...] more...

Fox Drops iTunes Price For Shows To $0.00

Written on
September 24th 2007
Author
Editor

Fox is just full of announcements these days. The media company has said that it will offer downloads of many series premieres on iTunes for free as of this week. This agreement between Apple and Fox comes after NBCU; the largest provider of iTunes television downloads refused to renew its contract [...] more...

MySpace Gives TV A Boost

Written on
July 27th 2007
Author
Editor

Fox Broadcasting and MySpace have made a deal with the Producers Guild of America to employ a new generation of innovative programmers. A new campaign will be hosted on MySpace called “The Storyteller Challenge”, which encourages aspiring producers to enter TV pilots in the 5-7 minute frame on a page devoted [...] more...

Fox Affiliate Sites to Offer Primetime Downloads

Written on
March 1st 2007
Author
Editor

According to Reuters, Fox Broadcasting Co will be allowing the websites of over 200 of its affiliate stations to offer select primetime series for download-to-own, further expanding the Fox on Demand initiative. The plan was solidified on Wednesday between Fox’s affiliate board of governors, Fox Interactive Media, and 20th Century Fox [...] more...

FOX Sports Kicks Off Digital, Full-Length Distribution of Bowl Championship Series

Written on
December 28th 2006
Author
Editor

FOX Sports today announced a comprehensive download of full-length games from the 2007 Tostitos Bowl Bash that will be broadcast on FOX TV. With preview shows beginning today, the digital download offering will in turn include The AT&T Cotton Bowl Classic, The Tostitos Fiesta Bowl, The FedEx Orange Bowl, [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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