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Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...

Gordon’s ‘Test Drive’ Heads List of Top 20 Viral Video Ads in March

Written on
April 8th 2013
Author
Mike Daly

ADOTAS (via Unruly) – From mock murders to the most testing of test drives, a quarter of the top 20 most shared ads during March were experiential campaigns. Of course, these types of ads are nothing new. However, in 2013, there seems a growing willingness by advertisers to put supposedly [...] more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the [...] more...

Vibes Brings Apple’s Passbook To Life With Catapult™ Mobile Pages

Written on
September 21st 2012
Author
AdotasWire

CHICAGO (September 21, 2012)— Vibes, a mobile marketing and technology company, is debuting Catapult™ Mobile Pages with Passbook integration. Mobile consumers who updated their iPhones this week with Apple’s new iOS 6 software are now looking to fill Passbook with compelling content. This first-to-market solution from Vibes allows retailers and [...] more...

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

Written on
September 20th 2012
Author
AdotasWire

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust digital marketing campaign for the latest installment of Screen Gems’ (a Sony Pictures Entertainment Company – SPE) most successful movie franchise, “Resident Evil.” [...] more...

FreeWheel Broadcasts the Power of Mid-Roll

Written on
May 31st 2011
Author
Gavin Dunaway

>ADOTAS – As my roommate and I caught the last few episodes of “The Event” (guilty pleasure, but it got a lot better toward the end; still haven’t seen the finale, so SHHHH!) on Hulu, we remembered the days when the online video service served only one video ad during [...] more...

Big Boys of Broadcast Join Forces for Mobile Content

Written on
April 14th 2010
Author
Gavin Dunaway

ADOTAS – Call it the supergroup of broadcast media: three owned-and-operated operations — Fox, NBC and Telemundo — and nine local broadcast companies — including Gannett Broadcasting, Hearst Television and Cox Media — are teaming up to provide a mobile content service. Using existing broadband spectrum and the ATSC-M/H, an open [...] more...

Hulu’s Bringing Its “A” Game But…

Written on
March 19th 2010
Author
Bob

ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...

Microsoft – Again – Rejects Yahoo Bid

Written on
January 8th 2009
Author
Edward Barrera

ADOTAS — Steve Ballmer, once again, says that there is no chance that Microsoft  would buy Yahoo. That seems to put an end to the speculation that a group of investment bankers and top Silicon Valley executives were working on a deal to take over Yahoo with debt supplied by Microsoft. Unless, of [...] more...

Hulu To Air Premieres Before TV

Written on
September 2nd 2008
Author
Kathleen

ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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