foursquare



Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

Foursquare Selects Internet Media Services as Exclusive Monetization Partner in Latin America

Written on
March 26th 2014
Author
AdotasWire

MIAMI, March 26, 2014 (ADOTAS) — Internet Media Services (IMS), the leading media and marketing company that partners with fast-moving businesses looking to scale across Latin America, has been selected by Foursquare as their exclusive advertising sales partner in the region, expanding the reach and scope of Foursquare’s advertising tools ... more...

Big Brands and the Business Benefits of Social Media: Pt. 3

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Third of three parts) – Earlier today, in part 2 of this series, we explored the business benefits of Pinterest, Instagram, and Vine. In this final installment, we’ll cover the benefits of using LinkedIn, Foursquare, and Tumblr. If these networks are on your business radar for social strategy, this ... more...

Blue Calypso Takes Early Round Over Groupon in Patent Dispute

Written on
February 20th 2014
Author
AdotasWire

DALLAS, February 20, 2014 (ADOTAS) — Blue Calypso, Inc., a marketing analytics and brand advocacy innovator, has received notice that the Patent Trial and Appeal Board (PTAB) has decided not to institute a review of four claims of Blue Calypso patent number 8,438,055 (’055) despite Groupon’s petition. “Now four claims ... more...

Uber No. 1, Jobs Bests Living CEOs in Synthesio Social ‘BuzzMatch’

Written on
February 17th 2014
Author
AdotasWire

NEW YORK, February 17, 2014 (ADOTAS) – Synthesio, the award-winning global social media monitoring firm delivering the highest quality data from 192 countries in 50 languages, kicks off “Social Startup & CEO BuzzMatch 2014” a monthly ranking of the most buzzed-about tech startups and celebrity tech CEOs. Startup BuzzMatch 2014 Inspired by ... more...

Blue Calypso Joins Defendants Groupon, Yelp, IZEA and Foursquare in Seeking Stay of Patent Suit

Written on
January 16th 2014
Author
Mike Daly

ADOTAS (via Globe Newswire) – Blue Calypso announced today that it has filed a joint motion with defendants Groupon, Yelp, IZEA and Foursquare requesting a stay of their patent litigation until the U.S. Patent Trial and Appeal Board (PTAB) completes a Covered Business Method Review (CBMR) of the case. In ... more...

Campaign Management Platform Promises ‘National Reach with Local Relevance’

Written on
January 14th 2014
Author
AdotasWire

SANTA MONICA, Calif., January 14, 2014 (ADOTAS) – MomentFeed today announced a unique capability to execute national advertising campaigns that dynamically localize the creative into hundreds or thousands of locally relevant ads with specific targeting for each store location – the places where consumers ultimately become customers. Campaign performance can then be ... more...

Location Wars: The Strategy Behind Locations and Check-ins

Written on
October 11th 2013
Author
Eileen Bernardo

ADOTAS – Browse through your personal social media feeds (Facebook, Instagram, Yelp, Foursquare, etc.). It’s very likely that at least one of your friends or connections has checked in at a restaurant, park, or local venue.  Social media today not only allows us to update how we are feeling or ... more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than ... more...

Larissa’s Picks to Click: Foursquare Data, Ad Costs, Facebook Home’s New Ad

Written on
April 15th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. You know it’s spring when: You enjoy a nice weekend outside and your face is the only part of you to ... more...