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2012: Another Year of Digital Breakthroughs?
ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...
Quick Hits: Foursquare Revamped and Other Social Media News
• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line [...] more...
Lamar’s Foursquare-Powered RoadNinja Pushes Location-Based Offers to Travelers
ADOTAS – Every time the band hits the road, I promise myself a double Whopper with cheese. Maybe I’m nostalgic for my gluttonous childhood, but once I hit the highways I crave those two “flame-broiled” patties on a toasted bun with all the fix’ns (but no pickles), along with a [...] more...
Got Funds? LocalReponse Checks $5 Million Into the Bank
ADOTAS – Check-in based targeter LocalResponse, which we profiled back in May, has garnered $5 million in additional equity financing from new investors Cava Capital, Vodafone Ventures, Advancit Capital, and Progress Ventures, as well as existing investors Metamorphic Ventures, Extreme Venture Partners, FF Ventures, Acadia Woods Partners. Jim Pallotta and more. The funding will [...] more...
Why Sharing Is Essential For Your Brand
ADOTAS – Six-hundred thirteen million people. That’s two United States and one-tenth of the entire world’s population. It’s also the amount of people who, according to comScore, share online every month. It’s a staggering number that should make our mothers proud – after all, they were the first ones to [...] more...
Anti-Cannibals! Building a Business on Nonexistent Norms
DIGITAL DUE DILIGENCE – Yesterday we covered “Cannibals“—companies whose business model is pure status quo, and whose growth model destroys the status quo. They’re fun to track, but they’re intrinsically speculative: their entire business model is based on the existence of something that they’re arbitraging away. The opposite is a special [...] more...
Groupon’s Revised S-1 Doesn’t Float Well in Choppy Market
ADOTAS – Apparently the latest stock market turmoil has brought the town tech-bubble criers out from under their rocks, particularly since public Internet-based companies seen as market bellwethers for the social media revolution have taken a hit. In particular, the stock of business-oriented social network LinkedIn (LNKD) has been riding a royal [...] more...
Is Mobile Really The Next Frontier for Daily Deals?
JAY WEINTRAUB – Mobile doesn’t work like the web. Today, I spoke with KimaLabs, ex-Amazon guys and makers of some cool mobile commerce apps. They’ve been thinking about and operating in mobile a lot longer than I have and explained that mobile is a much more ADD user experience. It’s all [...] more...
For Those Who Want the Deal Space to Die… Sorry
JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology [...] more...
The Evolution of Social-Local Search
ADOTAS - Most social media posts are inherently local. Friends post a photo of themselves on Facebook at a new local restaurant, another social connection checks-in to a nearby retail store via Foursquare and so on. All of these online social interactions present tremendous market potential for businesses trying to engage [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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