fournaise-marketing-group
Report: Marketers Have “Trust Issues” About Online Advertising
ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...
Bring Back Ka-Ching With SEM
ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on [...] more...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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