forrester



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Tapad Plans Cross-Screen Marketing Summit in NYC

Written on
April 8th 2014
Author
AdotasWire

ADOTAS — Tapad, a leader in cross-screen marketing technology, will host “Tapad Unify Tech ’14″ (#UnifyTech14) in New York on on Tuesday, April 29. “Tapad Unify Tech ’14″ promises to explore the world’s new cross-screen reality from every angle: technology, marketing, branding, it’s impact on consumers – and ultimately, our entire ... more...

Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing

Written on
December 12th 2013
Author
AdotasWire

SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral ... more...

How Interactive Video is Helping Brands Engage with Their Customers

Written on
December 5th 2013
Author
Erika Trautman

ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into ... more...

Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long Way to Go

Written on
October 8th 2013
Author
Richard L. Tso

ADOTAS – The mobile ad industry has gotten a bad rap as of late, with publishers struggling to deliver ads in just the right way without annoying consumers. It’s a delicate balance – inserting marketing messages into tiny ad units without completely overtaking the mobile experience. Emerging native ad solutions ... more...

Tablets: The Next Big Digital Frontier

Written on
May 30th 2013
Author
Alexander Franke

ADOTAS — Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of PCs ... more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With ... more...

Six Smart Steps to Better Mobile Marketing

Written on
May 9th 2013
Author
Peter Dille

ADOTAS — It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an average of 14 hours a week on mobile devices — or more than half a day. Consumers that use mobile devices have said they’re receptive to ... more...

Study: RTB Spend in Online Video Advertising to Hit $1.14 Billion in 2014

Written on
April 8th 2013
Author
AdotasWire

DENVER, April 8, 2013 (ADOTAS) – According to a commissioned study*conducted by Forrester Consulting on behalf of SpotXchange, the largest global marketplace of digital video ad inventory, real-time bidding (RTB) in online video advertising will account for 24.7 percent of all U.S. online video spending by 2014. In the study “RTB ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...