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Report: Paid Search Top Acquisition Tool for Retailers

Written on
April 17th 2008
Author
Kathleen

ADOTAS – In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion. Shop.org also found that 53% of online [...] more...

Yahoo! Spends $680M To Acquire Right Media

Written on
May 8th 2007
Author
Editor

$680,000,000 in cash and stock gives Yahoo! power over the advertisng auction site Right Media. This deal provides Yahoo! with the remaining 80% of the ad company which has access to more than 20,000 buyers and sellers in the online advertising industry. Yahoo! is obviously seeking to fortify its already precarious position [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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