forrester-research
Display Marketers Jumping on Audience Targeting Train
ADOTAS – Behavioral targeting? That’s so last decade — display guys are totally buying into this hip new audience targeting thing, according to AudienceScience. A survey of 156 display media marketers by Forrester Consulting commissioned by AudienceScience found that 77% of respondents currently use or will implement audience targeting in 2010 Reaching [...] more...
Ballmer, Forrester Issue Divergent Predictions on Tech Market
ADOTAS – Heavy hitters are starting to come out of the woodwork and make predictions about the future of tech in the current economy. The verdicts: cautious optimism vs. predictions of significant slowdown. Microsoft chief Steve Ballmer said the industry is still displaying remarkable “buoyancy” but cautioned that it “isn’t immune” [...] more...
Mobile Company: Mobile Web Usage Gaining Traction
ADOTAS – A mobile Web technology shop, Bango, has released a new study that claims that mobile Web usage is on the upsurge in the U.S. and will soon surpass usage in the U.K., where surfing on mobiles has been popular for some time. According to Bango data, the top five [...] more...
How To Mass-Customize Email Marketing
ADOTAS EXCLUSIVE — There’s been a lot of buzz recently about the value of email as a marketing channel. A marketing report from Shop.org, State of Retailing Online 2008, reveals that 92% of online retailers rely on email as their primary marketing tool. Retailers who participated in the study, conducted [...] more...
Data Powerhouses Unite: Forrester Buys JupiterResearch
ADOTAS – Forrester Research has snapped up JupiterResearch from MCG Capital Corp. for $23 million, plus assumed liabilities. Last year, Jupiter had revenues of $14 million while Forrester had revenues of about $212 million. Jupiter will be folded into Forrester’s Marketing & Strategy Client Group. Forrester and Jupiter specialize in statistics-heavy [...] more...
Report: Paid Search Top Acquisition Tool for Retailers
ADOTAS – In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion. Shop.org also found that 53% of online [...] more...
Yahoo! Spends $680M To Acquire Right Media
$680,000,000 in cash and stock gives Yahoo! power over the advertisng auction site Right Media. This deal provides Yahoo! with the remaining 80% of the ad company which has access to more than 20,000 buyers and sellers in the online advertising industry. Yahoo! is obviously seeking to fortify its already precarious position [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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