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Move Over, Groupon: Amazon Flexes Its Muscles with Local Deals, Same-Day Delivery Service

Written on
March 7th 2013
Author
Richard L. Tso

With all the news about the trouble that Groupon is having in the marketplace, Amazon has stepped up its strategy to provide local deals to consumers through AmazonLocal by showcasing offers by small businesses around the country and in your back yard. Amazon also recently launched same-day delivery for products [...] more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives [...] more...

AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. [...] more...

Move Over, Facebook Gifts: Amazon Launches Friends & Family Gifting Just In Time for the Holidays

Written on
December 18th 2012
Author
Richard L. Tso

You may have missed it, but Facebook recently launched a new gift-giving service called Facebook Gifts that allows people to easily send presents to friends via the social network. The move makes sense for Facebook, coming at a time when the company continues to test out new opportunities for monetization. [...] more...

MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to Keynote Annual Covario Client Conference

Written on
December 5th 2012
Author
AdotasWire

SAN DIEGO (December 5, 2012) – Covario, Inc., the nation’s top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is expected to attract many of the world’s leading digital marketers. The opening morning keynote session on Wednesday, Feb. 6, will feature [...] more...

Marketo Unveils ‘The Marketing Nation’ To Empower, Educate and Connect Marketers

Written on
October 24th 2012
Author
AdotasWire

SAN MATEO, CALIF. (Oct. 24, 2012) – Marketo today introduced the Marketing Nation, the intersection where people, ideas and technology converge, empowering marketers to overcome the challenges that can impede success with marketing automation to shrink the time to value.  The Marketing Nation taps into the rich knowledge and [...] more...

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of Research and Marketing Strategy

Written on
October 17th 2012
Author
AdotasWire

NEW YORK (October 17, 2012) -  Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients. This includes [...] more...

Tealium Launches Digital Velocity, Industry’s Largest Tag Management User Conference

Written on
September 25th 2012
Author
AdotasWire

SAN DIEGO (September 25, 2012) – Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity™ 2013, the industry’s largest tag management user conference. The event is scheduled for January 23-25, 2013, at the Hard Rock Hotel San Diego, and will feature top tier speakers, hands-on tag [...] more...

Riley is New VP at AudienceScience

Written on
September 4th 2012
Author
PR

Today, AudienceScience®, a global digital marketing technology company, announced Emily Riley, formerly of Forrester Research, joined as vice president of marketing and sales strategy. In this role, Riley oversees the company’s worldwide marketing strategy and execution. Riley has been an influential part of the online advertising and digital publishing business as [...] more...

Beyond the Silo: Email Marketing for Today

Written on
November 28th 2011
Author
Kristin Hambelton

ADOTAS – According to independent industry research firm Forrester Research, “Marketing organizations have historically acquired point solutions to fulfill specific pain points. This technology accumulation strategy has a critical downside: Managing disparate technologies not only drains resources, but eventually becomes an obstacle to optimizing customer experiences and accountability.” Nowhere are the [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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