forrester-research



2014 Outlook: Digital to Surmount TV, DMP Use to Triple

Written on
January 20th 2014
Author
David Jakubowski

ADOTAS — With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. ... more...

Move Over, Groupon: Amazon Flexes Its Muscles with Local Deals, Same-Day Delivery Service

Written on
December 30th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on March 7, 2013, placed at No. 8 in our 20 most popular articles of the year. ADOTAS – With all the news about the trouble that Groupon is having in the marketplace, Amazon has stepped up its strategy to provide local deals to consumers ... more...

Infographic: Adobe By The Numbers

Written on
December 12th 2013
Author
Adotas

ADOTAS – Adobe just announced results for its fiscal year that ended on Nov. 29.  But, as the company note in a blog post today,  those numbers are only a part of the story: 2013 will be remembered as a year when Adobe transformed its business model, built a stronger customer community, released ... more...

Why Marketers Shouldn’t Panic About Email Filters – At Least Not Yet

Written on
November 12th 2013
Author
Dmitri Leonov

ADOTAS – Email filtering is a hot topic right now. And it’s not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. ... more...

Social Media vs. SEO: The Hype and the Reality

Written on
October 9th 2013
Author
Mitchell Harper

ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

Janrain Announces ‘Login with Amazon’ Integration

Written on
May 30th 2013
Author
AdotasWire

PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon.  Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. ... more...

Move Over, Facebook Gifts: Amazon Launches Friends & Family Gifting Just In Time for the Holidays

Written on
December 18th 2012
Author
Richard L. Tso

You may have missed it, but Facebook recently launched a new gift-giving service called Facebook Gifts that allows people to easily send presents to friends via the social network. The move makes sense for Facebook, coming at a time when the company continues to test out new opportunities for monetization. ... more...