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Vroom Vrooooom: Is GM Racing Ahead Online?

Written on
March 28th 2008
Author
Editor

ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...

Ford Unleashing Major Cross-Media Ad Blitz

Written on
December 21st 2006
Author
Editor

Ford Motor Company has enlisted an entire legion of musicians and international TV stars armed with digital marketing gimmicks to promote its upcoming Edge crossover SUV to North America and beyond. “Edge excitement has been building all year and now it’s time to build showroom traffic,” said Ford marketing GM [...] more...

Ford Plugs “Innovations” with New Microsite

Written on
September 11th 2006
Author
Editor

As part of its “Driving American Innovation” campaign, Ford has launched a website that highlights Ford’s “innovations” in automotive, safety, and alternative fuels technology. Visitors are greeted by a video of CEO Bill Ford. The site features an interactive video presentation about flex-fuel vehicles, fun animated characters who illustrate Ford’s safety [...] more...

Ford Hosts Online Lifestyle Magazine, Quadruples Online Ad Budget

Written on
August 16th 2006
Author
Editor

According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called “Escape” after its compact SUV, is considered to be a “lifestyle” publication with branded content offering everything from cooking tips to suggested day trips. The [...] more...

ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino

Written on
July 31st 2006
Author
Kiran Aditham

While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an [...] more...

Never Say Never: Mercury Follows the Lucky Ones with Lovely Campaign

Written on
March 28th 2006
Author
Jaime Gottlieb

It’s safe to say that the Lincoln Mercury brand never used to be so neatly tied with the younger generation. Models like the Mercury Marquis were more than likely to be found primarily in Florida condominium neighborhoods like Seinfeld’s parent’s Del Boca Vista. But ever since 2004, Ford decided that [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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