ford
Top brands prefer boring websites
ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; Citi Group; 9) Bank of [...] more...
ESPN’s *Truckin’ w/ Ford
ADOTAS — ESPN officially unveiled its new design and ad campaign — with a truck. Ugh. No offense. But if I wanted to make my new site hip and buzz worthy, I would have done something different at first, some new gadget, game or even just a wacky beer commerical, [...] more...
Whither $400 million in GM Ad Spending?
ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources. Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big [...] more...
Vroom Vrooooom: Is GM Racing Ahead Online?
ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...
Ford Unleashing Major Cross-Media Ad Blitz
Ford Motor Company has enlisted an entire legion of musicians and international TV stars armed with digital marketing gimmicks to promote its upcoming Edge crossover SUV to North America and beyond. “Edge excitement has been building all year and now it’s time to build showroom traffic,” said Ford marketing GM [...] more...
Ford Plugs “Innovations” with New Microsite
As part of its “Driving American Innovation” campaign, Ford has launched a website that highlights Ford’s “innovations” in automotive, safety, and alternative fuels technology. Visitors are greeted by a video of CEO Bill Ford. The site features an interactive video presentation about flex-fuel vehicles, fun animated characters who illustrate Ford’s safety [...] more...
Ford Hosts Online Lifestyle Magazine, Quadruples Online Ad Budget
According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called “Escape” after its compact SUV, is considered to be a “lifestyle” publication with branded content offering everything from cooking tips to suggested day trips. The [...] more...
ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino
While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an [...] more...
Never Say Never: Mercury Follows the Lucky Ones with Lovely Campaign
It’s safe to say that the Lincoln Mercury brand never used to be so neatly tied with the younger generation. Models like the Mercury Marquis were more than likely to be found primarily in Florida condominium neighborhoods like Seinfeld’s parent’s Del Boca Vista. But ever since 2004, Ford decided that [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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