ford
When Marketers Get It Right With QR Codes
ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the right [...] more...
Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan
ADOTAS – ¡Que grande! Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of networks to Hulu and Hulu Plus. When content appears later this year, it will include current prime-time programming. So who among you advertisers were interested [...] more...
Top brands prefer boring websites
ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; Citi Group; 9) Bank of [...] more...
ESPN’s *Truckin’ w/ Ford
ADOTAS — ESPN officially unveiled its new design and ad campaign — with a truck. Ugh. No offense. But if I wanted to make my new site hip and buzz worthy, I would have done something different at first, some new gadget, game or even just a wacky beer commerical, [...] more...
Whither $400 million in GM Ad Spending?
ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources. Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big [...] more...
Vroom Vrooooom: Is GM Racing Ahead Online?
ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...
Ford Unleashing Major Cross-Media Ad Blitz
Ford Motor Company has enlisted an entire legion of musicians and international TV stars armed with digital marketing gimmicks to promote its upcoming Edge crossover SUV to North America and beyond. “Edge excitement has been building all year and now it’s time to build showroom traffic,” said Ford marketing GM [...] more...
Ford Plugs “Innovations” with New Microsite
As part of its “Driving American Innovation” campaign, Ford has launched a website that highlights Ford’s “innovations” in automotive, safety, and alternative fuels technology. Visitors are greeted by a video of CEO Bill Ford. The site features an interactive video presentation about flex-fuel vehicles, fun animated characters who illustrate Ford’s safety [...] more...
Ford Hosts Online Lifestyle Magazine, Quadruples Online Ad Budget
According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called “Escape” after its compact SUV, is considered to be a “lifestyle” publication with branded content offering everything from cooking tips to suggested day trips. The [...] more...
ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino
While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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