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MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

iSocket Launches iFA (iSocket For Advertisers)

Written on
March 3rd 2014
Author
AdotasWire

SAN FRANCISCO, March 3, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced that it has launched iFA (iSocket for Advertisers), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while dramatically reducing the chance of errors. ... more...

Kevin Bacon to Headline Festival of Media Global 2014

Written on
January 23rd 2014
Author
AdotasWire

ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri Hotel. This year’s Festival will focus on the technology, innovations, and strategies that make the media industry more ... more...

Sochi 2014: The Most Dangerous Games for Advertisers

Written on
January 15th 2014
Author
Chad Giron

ADOTAS – Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays on a loop all over cable. And you’re pelted with year-end lists and year-in-review pieces. How ... more...

AdColony Announces Hirings of Two VPs

Written on
January 14th 2014
Author
AdotasWire

LOS ANGELES, January 14, 2014 (ADOTAS) – AdColony, a mobile video advertising company headquartered in Los Angeles, has made two key hires who will be joining the company out of their growing New York office. Sky Holden (pictured left) has joined AdColony as Senior Vice President of Advertising Sales where he is ... more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
December 26th 2013
Author
Kevin Gibbons

EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved ... more...

Take the Time to Do Native Right

Written on
December 2nd 2013
Author
Erin Lanuti

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from ... more...

Bridging the Print and Digital Ad Divide

Written on
October 28th 2013
Author
Richard L. Tso

ADOTAS – Yes, I am a self-proclaimed HGTV addict. There is something charming about Hillary from the show “Love It or List It” that keeps me tuned into the network for several hours, waiting for the climatic reveal at the end while David looks on disapprovingly. It also doesn’t help ... more...

Forbes/IPG Media Lab Study: Branded Content Beats Display

Written on
October 23rd 2013
Author
Mike Daly

ADOTAS – According to a new study released by Forbes and IPG Media Lab, branded content is 55% more effective at driving consumer awareness and 24% more effective at driving consideration. The study was conducted to explore the effectiveness of long-form branded content and featured 2,259 participants from relevant sections ... more...

Teads Lands a $5.2 Million Series A Investment to Expand Adoption of its Disruptive Video Ad Tech Globally

Written on
October 22nd 2013
Author
AdotasWire

MONTPELLIER, France, October 22, 2013 (ADOTAS via GLOBE NEWSWIRE) – Teads, a provider of technology for video advertising innovation, announced that it has won a $5.2 million round of Series A investment from Partech Venture (Dailymotion, Digitick etc.) and Elaia Partners (Criteo, Scoop.it etc.) funds. The funding will support Teads’ ... more...