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The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] more...

Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Written on
March 1st 2013
Author
Larissa Lohman

Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans feel [...] more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
February 26th 2013
Author
Kevin Gibbons

You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved in search. And publicly Google may not consider Facebook a competitor, but both Facebook and Google dominate the web in terms of their huge [...] more...

ShareThis Ranked 35 on Forbes’ ‘America’s Most Promising Companies’ List

Written on
February 6th 2013
Author
AdotasWire

PALO ALTO, CA. (Feb. 6, 2013) — ShareThis, the company that connects audiences to publishers and advertisers through sharing, announced it ranks No. 35 on Forbes’ annual benchmarking of “America’s Most Promising Companies.” The third annual list recognizes the top 100 privately held, high-growth companies that possess compelling business models, strong [...] more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media [...] more...

Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: [...] more...

The Instragram Fiasco: It’s Over, Put Down Your Pitchforks

Written on
December 19th 2012
Author
Richard L. Tso

People love uploading and sharing their most intimate moments with family and friends using the popular mobile app Instagram, but now users using the popular photo-sharing service may be inadvertently signing up to have their images used in ads without their permission. Or at least that’s what would have happened [...] more...

Top Advertisers Select Direct Agents to Manage Their Search Marketing Campaigns

Written on
October 15th 2012
Author
AdotasWire

NEW YORK (October 15, 2012) — Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account.  Folica.com joins Direct Agents’ growing list of new search clients this month including Forbes, SherrillTree, Aurora Fashions and [...] more...

Sharethrough Announces New Funding Round to Further Scale Native Video Ads

Written on
October 11th 2012
Author
Mike Daly

SAN FRANCISCO (October 11, 2012) –Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption of the Sharethrough Sponsored Video platform by [...] more...

VIDEO: Forbes Launches BrandVoice, Pairs with Cartier for 3-Part Custom Content Series

Written on
October 3rd 2012
Author
AdotasWire

NEW YORK (October 3, 2012) – Forbes today announced the launch of its first BrandVoice video on forbes.com. For its BrandVoice video debut, Forbes partnered with Cartier to produce “Cartier EntrepreneurVoice: Make Your Move,” a three-part custom content video series featuring prominent entrepreneurs. The first of the three videos, which are presented [...] more...



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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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