football



IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

The World’s 5 Best Video Ads: Shakira, Hawking, adidas, & More

Written on
May 30th 2014
Author
Aaron Polmeer

ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it’s just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here are ... more...

UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives

Written on
January 7th 2014
Author
Press Release

PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of  Florida State and Auburn fans’ mobile social behavior ... more...

Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect

Written on
April 25th 2013
Author
Mike Daly

ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay Packers, will offer his exclusive insight into the next generation of NFL stars today in a sneak peak ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

YouTube, Rightster, MP & Silva Team Up for Global Football Channel

Written on
August 28th 2012
Author
PR

YouTube, the world’s leading video community, has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube. This partnership creates a new football channel on YouTube, Love Football, which will include highlights from Italy’s Serie A, France’s ... more...

Super Bowl XLIV: Pass It to the Crowd

Written on
January 29th 2010
Author
Tony Hoskins

ADOTAS – Things are changing with Super Bowl TV advertising. In the last few years we’ve seen big name players like Doritos and Pepsi refocus their efforts to leverage a different kind of consumer — a consumer excited to be engaged and empowered; a consumer with access to a ready ... more...

Advertisers Turning to Consumers in Droves for Super Bowl Spots

Written on
January 23rd 2007
Author
Sarah Novotny

Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot generated through an ad creation contest for students last year. More than 800 students on 400 teams submitted ad ... more...

FOX Sports Kicks Off Digital, Full-Length Distribution of Bowl Championship Series

Written on
December 28th 2006
Author
Sarah Novotny

FOX Sports today announced a comprehensive download of full-length games from the 2007 Tostitos Bowl Bash that will be broadcast on FOX TV. With preview shows beginning today, the digital download offering will in turn include The AT&T Cotton Bowl Classic, The Tostitos Fiesta Bowl, The FedEx Orange Bowl, ... more...