followers



Something to Belieb In: Platforms Help to Expose Fake Twitter Followers

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS – Justin Bieber has been coming under a lot of scrutiny recently.  From his break-up (and make-up?) with pop star Selena Gomez, to the confiscation of his pet money in Germany to the drugs allegedly found on his tour bus, the Biebs has had it rough these past couple ... more...

Blogshare: Fake Twitter Followers Become Multimillion-Dollar Business

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Last fall, we ran an article on social media’s “black market”: companies that promise to provide large quantities of Twitter follows and Facebook fans. This past Friday, The New York Times reported that despite that kind of media attention, which focused primarily on an unexplained, precipitous jump in ... more...

What HP’s 1 Million LinkedIn Followers Means for Marketers

Written on
February 28th 2013
Author
Nick Besbeas

HP has just achieved a major milestone: They’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP.  They form a targeted community where HP is communicating with the specific professionals ... more...

Super Bowl: Social Engagement Increases 5%, Mobile Usage Up 132%

Written on
February 4th 2013
Author
Adotas

Many marketers looked beyond the $4 million price tag on ads this year by putting additional emphasis on their engagement with fans online. Social media engagement rose 5% this year as ad campaigns drove viewers to the web, audiences’ attention was taken to the second screen with 132% increase in mobile ... more...

Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

Finding the Keys to Social Success

Written on
January 22nd 2013
Author
Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, ... more...