flog
Making remnant advertising work
DM CONFIDENTIAL — When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant advertising. Premium advertising is like ordering off of a menu, [...] more...
The Soaker Campaign
DM CONDIDENTIAL — In a story that might begin, “A long time ago, back in the third quarter of 2008, a site that looked like a blog appeared.” Since then, the fake blog and its relatives – the fake news site and fake celebrity/gossip site – have taken over the web. [...] more...
Shake that “fake” blog
ADOTAS — As affiliate marketing continues to expand, affiliates must understand that they are going to have to evolve their marketing styles to stay current. One such evolution that is taking place right now has its eyes set on “fake” blog and review style sites. These kinds of sites have been [...] more...
Steps to a flog
DM CONFIDENTIAL – While we’ve written no shortage of articles about flogs, one thing we haven’t done is taken a more in depth look at what makes a flog a flog. Their success has taken almost everyone by surprise, and in a what’s old is new way, we’ve seen them emerge [...] more...
Incentive promotions revisted
DM CONFIDENTIAL — The rise of the fake blogs (“flogs”) and what has subsequently been called flogvertising has its many supporters, e.g,. those making a killing and the FTC bean counters, as well as its fair share of detractors, e.g., burned consumers and stressed out legal counsels. Lost in the shuffle [...] more...
Flog, as a jump page
DM Confidential — Without a doubt, the flog qualifies as the unexpected eighth wonder of the advertising world – a slightly refreshed take on the classic MLM page of rambling text in the first person promising claims that people doubt but want to believe. The flog is an unlikely, but in [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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