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Off-Duty: ChoiceStream CRUNCHes Out a Good Time

Written on
November 2nd 2011
Author
Gavin Dunaway

ADOTAS - Representatives from 24/7 Real Media, Flixster, LivePerson and more ventured to Tribeca to join a ghoulish Halloween-themed soiree hosted by ChoiceStream. The audience targeter was both celebrating the early results of its recently released CRUNCH platform as well as educating attendees further about the product. CRUNCH blends Choicestream’s 10-year supply [...] more...

Weekend Purchasing Decisions Increasingly Involve Mobile

Written on
September 2nd 2011
Author
James G. Smith

ADOTAS – During the week, mobile devices have become a primary source for news and information, besting traditional media like newspapers. From Monday through Thursday, news and business information are widely accessed. But on the weekends, mobile consumers use their devices differently than they do during the week, according to data [...] more...

Meebo Gets Chatty With Community IM

Written on
July 17th 2008
Author
Kathleen

ADOTAS – Is the entire World Wide Web ready to talk? Meebo thinks so. The IM service has announced its plan to offer live chat on eight partner sites this Fall. Meebo will power IM “buddy lists” on various social sites so users can connect with friends on those services [...] more...

IndieClick: “No Ads Are Better Than Bad Ads”

Written on
July 2nd 2008
Author
Kathleen

ADOTAS – IndieClick invokes a “My Way” (think Sid Vicious not Frank Sinatra’s buttery version) battle cry and vision for its business model that its audience of 13 to 35 year old entertainment/culture/social networking fiends can surely relate to. Which is probably why it’s managed to successfully monetize the social [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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