flixster
Off-Duty: ChoiceStream CRUNCHes Out a Good Time
ADOTAS - Representatives from 24/7 Real Media, Flixster, LivePerson and more ventured to Tribeca to join a ghoulish Halloween-themed soiree hosted by ChoiceStream. The audience targeter was both celebrating the early results of its recently released CRUNCH platform as well as educating attendees further about the product. CRUNCH blends Choicestream’s 10-year supply [...] more...
Weekend Purchasing Decisions Increasingly Involve Mobile
ADOTAS – During the week, mobile devices have become a primary source for news and information, besting traditional media like newspapers. From Monday through Thursday, news and business information are widely accessed. But on the weekends, mobile consumers use their devices differently than they do during the week, according to data [...] more...
Meebo Gets Chatty With Community IM
ADOTAS – Is the entire World Wide Web ready to talk? Meebo thinks so. The IM service has announced its plan to offer live chat on eight partner sites this Fall. Meebo will power IM “buddy lists” on various social sites so users can connect with friends on those services [...] more...
IndieClick: “No Ads Are Better Than Bad Ads”
ADOTAS – IndieClick invokes a “My Way” (think Sid Vicious not Frank Sinatra’s buttery version) battle cry and vision for its business model that its audience of 13 to 35 year old entertainment/culture/social networking fiends can surely relate to. Which is probably why it’s managed to successfully monetize the social [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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