flickr
Modern Online Ads Can Lead to ‘Black Swans’ for Brands
DIGITAL DUE DILIGENCE – If there’s one way to sum up the resurgence of display advertising compared to search advertising in the last few years, it would be this: Display is finally a market. Like a financial security that can be split, swapped, sliced, diced, packaged, unpackaged, and hedged, ad [...] more...
Google Actually Snuggles Up to Search Socialization
ADOTAS – Oh yeah, I totally forgot that Google launched Social Search in 2009 — mainly because they kept relevant social links at the very bottom of the page. Who makes it to the end of a Google search results page? It seems like Google and social should only be mentioned [...] more...
Google Phone Wins Cheers but Told Could Be Better
Nice try with the new phone, Google. Better luck next time. That’s what some seem to be saying about Google Inc.’s first foray into the world of cell phones. But while it may not attract long lines like Apple Inc.’s iPhone, it offers much to those looking to use their [...] more...
Flypaper Studio Launches Flypaper Pro
ADOTAS – Flypaper Studio, Inc., is announcing the release of Flypaper Pro and the general availability of their flagship product, Flypaper (a rich media app that enables subscribers to create, edit and share interactive presentations and other content for live or Web-based delivery). Flypaper Pro is a business solution that allows [...] more...
Putting Web 2.0 to Work
It’s true, Web 2.0 as a buzzword may now be wearing a little thin. Latched onto as the harbinger of another late 90′s bubble, the expectations on the little term have been set perhaps unrealistically high. In addition, the Web 2.0 idea has come to represent such a [...] more...
Yahoo Trip Planner Out of Beta, Adds Maps, Flickr, and Blogs
Yahoo’s online travel resource guide, Trip Planner, is now available for public consumption. During Trip Planner’s 9-month beta period, users could plan their trips, selecting various sights, hotels, restaurants and other destinations. They could also make their trips public and view other people’s trips to create a sort of collective [...] more...
Nikon Stuns Online World
What do Kate Moss, Nikon’s Coolpix S6 digital camera, and Flickr have in common? According to a recent multiplatform promotional campaign, they are all young, sleek, sexy… and above all else, stunning. Nikon recently began running an eye-catching TV spot showcasing Moss and its latest high-end digital camera offering. The supermodel [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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