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Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
AdotasWire

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

Don’t Make the Same Mistake as Facebook: Why Brands Cannot Rely on HTML5

Written on
October 22nd 2012
Author
Michael Pardon

As smartphone and tablet consumers are increasingly accessing information, games and videos via browsers, mobile sites and apps, there has been a solid trend toward using HTML5 as a standard for both mobile and desktop platforms. Often considered as way to target all consumers in a fragmented mobile market, as ... more...

The Future of HTML5 — and Why Marketers Should Care

Written on
May 1st 2012
Author
Carnet Williams

ADOTAS – If you don’t know much about HTML5 yet, you’re not alone. Still a relatively new language (it was only introduced just over a year ago), HTML5 is still very much a work in progress. It could be 10 years or more before it receives its World Wide Web Consortium (W3C) ... more...

How Adobe Is Stocking Up for the Future of Video

Written on
December 7th 2011
Author
Mark Trefgarne

ADOTAS – Adobe is making a big push into online video by purchasing video ad manager Auditude in a deal that supposedly hits triple digits. Adobe clearly wants a bigger chunk of the online advertising space, it seems, and it’s willing to get it through several expensive acquisitions: It picked ... more...

Sprout Acquired by InMobi, Will Remain Independent

Written on
August 2nd 2011
Author
Gavin Dunaway

ADOTAS – HTML5 rich media creation and distribution platform Sprout has been acquired by InMobi, but will continue to operate as an independent company. Sprout made some noise last year when it added the ability for its Engage Ad platform to serve the same creative in either Flash and HTML5 to ... more...

Adobe & MediaMind Offer Codes for Rich Media Functionalities

Written on
February 22nd 2011
Author
Gavin Dunaway

ADOTAS – Imagine a library you could peruse while designing display ads that showcased all the coolest and newest rich media tricks. When you found the perfect fit — say an augmented reality tool — you could simply grab a code and insert it into your draft ad. While we’re fantasizing, ... more...

The Sad State of Self-Serve Advertising

Written on
January 27th 2011
Author
Myles Younger

ADOTAS – When Canned Banners launched its self–serve banner ad builder in January 2010, I thought we were entering an innovative self-serve advertising market that was only going to get hotter. Everyone would be jockeying to replicate the multi-billion-dollar success of Google’s self-serve AdWords system. But as I write this, the ... more...