flash



The True Impact of Flash Bashing

Written on
July 29th 2015
Author
Andy Kahl

Recently we wrote about the new feature in Google’s Chrome browser that will automatically pause Flash advertisements to save battery life. Since then, Facebook’s security chief called for the end-of-life for Flash, and Firefox temporarily blocked Flash completely, citing security concerns. We thought we’d more closely examine how blocking or ... more...

Google’s New Flash Pause Tool — Are Video Ads Crippled? An Exclusive Q&A with Vince Meyer

Written on
June 18th 2015
Author
Vincent Meyer

Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would still ... more...

It’s Epoch! HTML5 Animation Software for the Flash-Deprived

Written on
May 14th 2015
Author
Adotas

Since Apple banned Flash on its mobile devices, advertisers and creative professionals accustomed to using the software to build digital ads have been forced to experiment with drag-and-drop HTML5 tools and open source technology in order to create ad content for a multi-screen audience. To say this hasn’t been easy ... more...

Malwarebytes Uncovers Alleged Rogue Agency Placing Ads on High-Traffic Sites

Written on
June 27th 2014
Author
Adotas

ADOTAS – Some are familiar with security threats tied to online ads; cybercriminals can exploit vulnerabilities in the ads to redirect users to malicious sites or otherwise download malware on victims’ machines once they click. But what happens when the bad guys become advertisers? Malwarebytes has uncovered an alleged rogue ad ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
Press Release

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
Press Release

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

Don’t Make the Same Mistake as Facebook: Why Brands Cannot Rely on HTML5

Written on
October 22nd 2012
Author
Michael Pardon

As smartphone and tablet consumers are increasingly accessing information, games and videos via browsers, mobile sites and apps, there has been a solid trend toward using HTML5 as a standard for both mobile and desktop platforms. Often considered as way to target all consumers in a fragmented mobile market, as ... more...