flash
How Adobe Is Stocking Up for the Future of Video
ADOTAS – Adobe is making a big push into online video by purchasing video ad manager Auditude in a deal that supposedly hits triple digits. Adobe clearly wants a bigger chunk of the online advertising space, it seems, and it’s willing to get it through several expensive acquisitions: It picked [...] more...
Sprout Acquired by InMobi, Will Remain Independent
ADOTAS – HTML5 rich media creation and distribution platform Sprout has been acquired by InMobi, but will continue to operate as an independent company. Sprout made some noise last year when it added the ability for its Engage Ad platform to serve the same creative in either Flash and HTML5 to [...] more...
Adobe & MediaMind Offer Codes for Rich Media Functionalities
ADOTAS – Imagine a library you could peruse while designing display ads that showcased all the coolest and newest rich media tricks. When you found the perfect fit — say an augmented reality tool — you could simply grab a code and insert it into your draft ad. While we’re fantasizing, [...] more...
The Sad State of Self-Serve Advertising
ADOTAS – When Canned Banners launched its self–serve banner ad builder in January 2010, I thought we were entering an innovative self-serve advertising market that was only going to get hotter. Everyone would be jockeying to replicate the multi-billion-dollar success of Google’s self-serve AdWords system. But as I write this, the [...] more...
Microsoft-Adobe Merger or Mobile Alliance?
ADOTAS – Although Microsoft’s Silverlight is a rival to Adobe Flash, the CEOs of the two company had a very hush-hush meeting the other day, setting the rumor mill aflame with talk of a merger. Investors liked the idea, so Adobe shares skyrocketing 12% yesterday, but my immediate impulse was to [...] more...
Free to Share Your Canned Banners
ADOTAS – If a picture is worth a thousand words, how many words does that make a Flash-based banner ad worth? And is it enough to convince a client to dive in into a mound of impressions? Canned Banners’ updated version of its self-serve display ad creation platform contains a tool [...] more...
Apple’s Loosens Its Developer Dress Code
ADOTAS – Did somebody put something special in Steve Jobs’ coffee? Why is Apple being so… Friendly? Apple announced that it is relaxing drastic changes to sections 3.3.1, 3.3.2 and 3.3.9 of its developer licensing agreement for the iPhone OS, allowing the use of third-party development tools that translate code from [...] more...
Casualties of Flash Wars
ADOTAS – Creativity can bring out the best and worst in all of us. It’s fair to say, none more so than between Apple and Adobe. Both have long appealed to creative individuals and companies that rely on their respective products — Apple for its trendy, easy-to-use digital media devices and [...] more...
Greystripe and Adobe Team Up to Challenge iAds
ADOTAS – By prohibiting developers to use Flash in building apps for its mobile devices, Apple doesn’t seem to recognize that Flash isn’t just software, it’s a drug… Yeah, Steve Jobs, you think Flash is crappy tech but developers are addicted to it, they gotta get their fix. Why can’t [...] more...
Google Still Loves You, Flash
ADOTAS – Possibly the most important lesson I learned from watching “AVP: Alien vs. Predator” (besides that Hollywood is really bankrupt in the creative department) was that the enemy of my enemy is my friend — despite the fact that Predators enjoy hunting humans, Sanaa Lathan teams up with one [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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