firefox



Adblock Plus is Now Available for Safari

Written on
January 21st 2014
Author
Press Release

COLOGNE, Germany, January 21, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today announced that Adblock Plus for Safari is officially available for download worldwide. With the inclusion of Safari, the Adblock Plus add-on is now available for every major browser: Chrome, Firefox, ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

Transcending The Cookie: The New Tracking Paradigm

Written on
September 16th 2013
Author
Richard L. Tso

ADOTAS — First-generation ad targeting technologies relied heavily on the infamous cookie – a small line of text with ID tag that is integrated into people’s web browsers, giving advertisers the ability to identify and send consumers relevant ads online. Like virtual door keys, cookies allow a website to recognize ... more...

IAB Blows Back Against Mozilla’s Cookie Policy

Written on
May 28th 2013
Author
Richard L. Tso

ADOTAS – The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting consumers ... more...

Audience Targeting Options When the Cookie Crumbles

Written on
May 3rd 2013
Author
Seth Ulinski

ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox ... more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...

Adotas Poll: Google Glass Will Not Kill the Smartphone

Written on
March 1st 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: “Will Google Glass kill the smartphone?” Here are the results: No (78%). Yes (22%). This week’s poll question is: “Is the new Firefox third-party cookie policy ‘a nuclear first strike against ad industry,’ as stated by IAB SVP and general counsel Mike Zaneis? We’ll publish ... more...

The New Firefox Cookie Policy: Winners, Losers and Implications

Written on
February 26th 2013
Author
Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does.  It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies.  But what does that really mean?  First-party cookies ... more...

The Many Layers of Yontoo and Facebook Skin Monetization

Written on
August 25th 2011
Author
Gavin Dunaway

ADOTAS – “I can’t stand what Facebook is doing now with the advertising,” my coworker said. “What, the Sponsored Stories?” I responded. “I think they’re kind of cool, they represent a new front in social advertising.” “No, there are display ads on the right-hand side and left, in-between posts on the feed ... more...

Mozilla Makes DNT More Visible in Firefox 5 Beta

Written on
May 25th 2011
Author
Gavin Dunaway

ADOTAS - Last week, Mozilla’s Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the “do not track” feature added to the Firefox 4 browser. Well, that must mean the majority of Firefox users ... more...