firefox
The Many Layers of Yontoo and Facebook Skin Monetization
ADOTAS – “I can’t stand what Facebook is doing now with the advertising,” my coworker said. “What, the Sponsored Stories?” I responded. “I think they’re kind of cool, they represent a new front in social advertising.” “No, there are display ads on the right-hand side and left, in-between posts on the feed [...] more...
Mozilla Makes DNT More Visible in Firefox 5 Beta
ADOTAS - Last week, Mozilla’s Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the “do not track” feature added to the Firefox 4 browser. Well, that must mean the majority of Firefox users [...] more...
Browser Anti-Tracking Mechanisms Get Failing Marks
ADOTAS – OMG! Ever since the Federal Trade Commission like sorta mentioned it wanted a “Do Not Track” kinda function for online advertising, every browser totally been hopping on the bandwagon, ya know? First there was Microsoft, such the trend setter, with IE9 (so hawt!) and then Firefox — even [...] more...
Is RockMelt’s Social Browser Revolutionary?
ADOTAS – Though the name makes me want to eat a hot tuna and cheddar sandwich while blasting Led Zeppelin, RockMelt could be on the verge of a browsing revolution. With a lot of Silicon Valley investor muscle behind it, including Netscape creator Marc Andreessen, the company launched its browser [...] more...
Chrome Ad-Blocking Presents a Google Conflict
ADOTAS – Seems Noam Cohen of The New York Times has discovered a conflict of interest regarding Google’s updated Chrome browsers and its immense advertising revenue. The beta version of Chrome released on Dec. 8 accepts and encourages extensions (as will the standard version in a few months). It’s a nice [...] more...
InPrivate Could “Undermine the Economies of the Internet”
ADOTAS – Online advertisers are all atwitter over the latest version of Microsoft’s Internet Explorer browser – and for good reason. While most browsers allow users to browse without ads, the privacy options inherent in the latest version will make it much more difficult for advertisers to reach consumers. One new [...] more...
Mozilla Experimenting with Social Features for Firefox
What if instead of surfing the web, you could surf your friends? Mozilla is developing a social addition to the popular Firefox web browser, revealed Mike Beltzner, Mozilla’s User Experience Lead, on the Mozilla Labs blog yesterday that will convert Firefox into an interpersonal communications tool. “What is surprising,” wrote Beltzner, [...] more...
Mozilla Releases Firefox 2.0
Mozilla has released version 2 of Firefox, the top rival of Microsoft’s newly released Internet Explorer 7 Web browser. New Firefox features include an updated user interface, built-in phishing warning messages, live search suggestions that appear as you type a query in the search box, better tabbed browsing, the ability [...] more...
Rockin’ Syndication, Part II
Well, it has taken a few weeks to finish this article for the mere fact that technology was my mortal enemy for a bit. Like I said before, RSS feeds or “Rockin’ Syndication” is an awesome way to get notice out about products, news and promotions for your clients. This [...] more...
Google, RealNetworks, Mozilla Link Up for Distribution Deal
According to a Reuters report, Google today announced that it has extended a two-year distribution pact with RealNetworks to promote Google software across Real’s entertainment and multimedia products. Also joining in the fray is Mozilla Corp, whose increasingly popular Firebox browser will now integrate Google Toolbar and Real’s RealPlayer audio/video software. This [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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