findology
Who Owns the Online Brand? How Publishers Can Better Share Brand Value with Advertisers
In the world of ecommerce, a publisher’s primary value to an advertiser is their ability to attract a specific target audience or demographic. Additionally, a publisher gains value from advertisers by connecting their users with related services. There are several online marketing avenues for advertisers and publishers from direct relationships [...] more...
ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media
With all the consistent growth over the last couple of years in the contextual and search industries, it only seems fitting we’d tap one of the underdogs in the space for a chat. Jon Waterman, president and CEO of Findology Interactive Media, brings his experience as both the CEO of [...] more...
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- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
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Features
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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