Adotas

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findology



Who Owns the Online Brand? How Publishers Can Better Share Brand Value with Advertisers

Written on
August 18th 2006
Author
Trevor Lakier

In the world of ecommerce, a publisher’s primary value to an advertiser is their ability to attract a specific target audience or demographic. Additionally, a publisher gains value from advertisers by connecting their users with related services. There are several online marketing avenues for advertisers and publishers from direct relationships [...] more...

ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media

Written on
June 9th 2006
Author
Jaime Gottlieb

With all the consistent growth over the last couple of years in the contextual and search industries, it only seems fitting we’d tap one of the underdogs in the space for a chat. Jon Waterman, president and CEO of Findology Interactive Media, brings his experience as both the CEO of [...] more...