financial
April Is Best Month Ever for AdWords
ADOTAS – Continuing to break revenue records, Google AdWords had its best month ever in April, according to research by AdGooroo. The most credit can be given to the Financial services industry, which spent close to $300 million on AdWords. That’s about $100 million more than the next vertical, computers and [...] more...
Microsoft Boasts Great Profit While Shouldering Huge Online Loss
ADOTAS – Windows Phone 7 may have been met with a collective yawn by U.S. consumers, but Microsoft had a pretty nifty second quarter 2011 (fiscal year) and actually brought home more profit than old foe Apple. With record revenue of $19.95 billion, Microsoft took home $6.63 billion in profit, one-upping [...] more...
LinkedIn Will Take an IPO, Thank You
ADOTAS – Facebook isn’t going public for a long time (if ever), so if you investors feel like dropping money in successful social network, LinkedIn just filed for an IPO with the Securities and Exchange Commission. A day after the social network for professionals took its targeted text ads out of [...] more...
The Year Ahead for Text and Sentiment Analysis
ADOTAS – As we wrap up 2010, it’s safe to say that it was a good year for most of the major text analytics vendors, with approximately 50% growth overall. As we head into 2011, that momentum will continue, with the market expected to see strong growth—upwards of 40%. Vendors [...] more...
Panache Fuses Lean-Gen With Video Ads
ADOTAS – Though forces mighty and malevolent strained to keep them separated, lead-generation and online video ads have finally found a way to be together, thanks to Panache and the finance industry. Video ad tech firm Panache — which offers the Ad Flow solution that streamlines the video ad work flow [...] more...
Hi-Media Grabs Fotolog For $90M
It has been reported that Paris-based Hi-Media is acquiring New York-based company Fotolog for $90 million. The payout will be by a combination of cash and stocks. Hi-Media is an interactive media company. This deal will make Hi-Media one of the biggest pure-play online companies in all of Europe as they [...] more...
MySpace Garage Sale
MySpace is a breeding ground for many different types of relationships and self promotion, however until now the social network has never allowed member to member commerce, arguing that this will interfere with the site’s own advertising. The idea to lift this ban has finally come to fruition with talks of [...] more...
South Park Creators Land Ad Deal
On Friday, South Park creators and kings of Comedy Central, Trey Parker and Matt Stone signed a deal that would give the network and the show’s creators a 50/50 split in ad revenue and millions of dollars in up-front cash to create a platform that will provide South Park material [...] more...
FinancialContent Gears Service Towards Media Companies
Business and financial data company FinancialContent has launched a new service geared towards ad-supported media companies like radio stations, TV stations, and newspapers that are gradually moving online. The new service called Studio 5M (M for Media) lets media websites integrate financial content. Companies that use Studio 5M are then [...] more...
24/7 Real Media Reports Q1 Profits Up
24/7 Real Media, Inc. announced its first quarter profits yesterday with a revenue increase of $42.9 million and an increase of 48 percent over the comparable period in 2005. The company also demonstrated a pro forma operating income of $0.07 per share compared with $0.03 per share in the [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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