finance



Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Study: Consumers Are Increasingly Managing their Money on Mobile

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – Premium mobile ad network Mojiva has issued a new report on the role that mobile plays in the financial lives of consumers (e.g., payments, budgets, POS purchases). This snapshot report also examines how financial brand advertisers and agencies can leverage mobile to reach these tech savvy consumers. Among the ... more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
AdotasWire

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments

Written on
December 20th 2012
Author
AdotasWire

BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

Compliance and Customer Quality within the Performance Channel

Written on
December 10th 2012
Author
Nick Caulfield

The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the quickest time possible, to strategically analyzing, in more depth, the long term value of customers and the quality ... more...

Groupon’s Revised S-1 Doesn’t Float Well in Choppy Market

Written on
August 10th 2011
Author
Gavin Dunaway

ADOTAS – Apparently the latest stock market turmoil has brought the town tech-bubble criers out from under their rocks, particularly since public Internet-based companies seen as market bellwethers for the social media revolution have taken a hit. In particular, the stock of business-oriented social network LinkedIn (LNKD) has been riding a royal ... more...

Interclick and ValueClick Feel Stock Market Shellacking

Written on
August 5th 2011
Author
Gavin Dunaway

ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for ... more...

Got Funds? Spongecell Absorbs Cash From Schmidt and Pallotta

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Sometimes it’s not the size of the investment, but the people opening up their wallets. Google Executive Chairman Eric Schmidt and Raptor Group Chairman and Managing Director Jim Pallotta led a round of funding for dynamic display firm Spongecell that included participation from Pittsburgh Steelers Board Member Brian ... more...