finance
Groupon’s Revised S-1 Doesn’t Float Well in Choppy Market
ADOTAS – Apparently the latest stock market turmoil has brought the town tech-bubble criers out from under their rocks, particularly since public Internet-based companies seen as market bellwethers for the social media revolution have taken a hit. In particular, the stock of business-oriented social network LinkedIn (LNKD) has been riding a royal [...] more...
Interclick and ValueClick Feel Stock Market Shellacking
ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for [...] more...
Got Funds? Spongecell Absorbs Cash From Schmidt and Pallotta
ADOTAS – Sometimes it’s not the size of the investment, but the people opening up their wallets. Google Executive Chairman Eric Schmidt and Raptor Group Chairman and Managing Director Jim Pallotta led a round of funding for dynamic display firm Spongecell that included participation from Pittsburgh Steelers Board Member Brian [...] more...
First Impressions Most Important for Finance Banners
ADOTAS – I’ve been meaning to write a bit about MediaMind’s study of financial industry display advertising for a few weeks. By studying 28 billion impressions from financial companies, MediaMind discovered that first impressions are everything for financial banners. The company estimates that 68% of financial impressions go to waste [...] more...
JP Morgan Snatches 10% of Twitter
ADOTAS – Does JP Morgan Chase wants to pull a Goldman-Sachs-Facebook on Twitter? (That doesn’t sound nearly as dirty as I thought it would.) Public investing in private companies is totally the new hedge fund. A $1.2 billion digital growth fund, with capital primarily committed by JPM, appears to be the second [...] more...
MediaMind Gets Accurate Cookie-Based Measurements Accredited
ADOTAS – The Media Rating Council gave the thumbs up to MediaMind’s Unique Impressions and Average Frequency metrics under the IAB’s Audience Reach Measurement guidelines. The metrics, now available for clients, have the ability to identify when cookies are deleted and adjust metrics accordingly, enabling more accurate cookie-based measurements that Mediamind [...] more...
Want Funds? AlwaysOn Names Top 100 VC Firms
ADOTAS – According to AlwaysOn, the venture capitalism biz is escaping a 10-year slump featuring a few recessions and marginal returns. Certainly during my year-plus tenure Adotas, I’ve been astounded by the amount of venture pouring into ad tech firms, but as the Interactive Advertising Bureau will tell you, revenue is [...] more...
Got Funds: Crazy Like a ClickFox
ADOTAS – Not only is the importance of analytics growing daily, the scope of analytics services seems unstoppable in its expansion. Thus tools that can give a holistic portrait of analytics across the the online and offline universes would seem invaluable — or at least investing in. ClickFox, which builds customer [...] more...
Got Funds? Gnip Scores $2 Million After Twitter Data-Selling Deal
ADOTAS – A day after Twitter authorized the company to sell data streams from the feed, Gnip, which sells data from social media sites to social media monitors, exited a round of funding with $2 million. Then latest round, which was led by existing investor Foundry Group and included participation from [...] more...
Got Funds? SoftBank Injects $3.5 Million Into MocoSpace
ADOTAS – Even thought the mobile social network is already profitable and didn’t necessarily need more funding, MocoSpace shrugged and said OK when Zynga investor SoftBank Capital handed them $3.5 million in funding. With more than 14 million users and 3 billion page view a month, MocoSpace claims it is [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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