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Search Leads Pack in Online Revenue Surge

Written on: May 16th 2008
Author: Kathleen

ADOTAS – Interactive advertising did slightly better in 2007 than expected, according to a report from the Interactive Advertising Bureau. Online ad revenues came in at $21.2 billion – in February, the IAB predicted profits of $21.1 billion. Last year’s profits also spiked 26% over ad spend in 2006 ($16.8 billion). [...] more...

Alterian Pushes Online With Mediasurface Buy

Written on: May 16th 2008
Author: Kathleen

ADOTAS – Offline advertising is hitting the skids so Alterian, an international integrated marketing platform provider, is making a big push online with the acquisition of Mediasurface, the company announced today. The buy will expand Alterian’s interactive marketing capabilities – from corporate intranets to social media channels. Financial details of [...] more...

Icahn to Yahoo Board: Buh Bye!

Written on: May 15th 2008
Author: Kathleen

ADOTAS – Let the battles begin! Er, continue! Carl Icahn has launched a proxy battle to force Yahoo into talks (again) with Microsoft, the activist shareholder said in an open letter addressed to Yahoo’s chairman, Roy Bostock. Icahn said Yahoo’s board members behaved “irrationally” and contrary to their best interests, when [...] more...

CBS Buys CNET for $1.8B … JANA’s Mum

Written on: May 15th 2008
Author: Kathleen

ADOTAS – In a bid to expand its presence online and garner $1 billion in interactive revenue by 2010, CBS Corp. announced that it bought CNET in an all-cash $1.8 billion deal, amounting to roughly $11.50 a share (CNET closed at $7.95 a share last night, representing a 45% premium). Though [...] more...

Craigslist Sues eBay … Take Your Ball and Go Home!

Written on: May 14th 2008
Author: Kathleen

ADOTAS – In a corporate game of “I’m rubber and you’re glue” Craigslist is slapping eBay with a counter-lawsuit in which it accuses the online auctioneer of stealing corporate trade secrets, among a roster of other unseemly deeds. Craigslist also charges eBay with unfair competition, diluting its minority stake in its [...] more...

Will Icahn Bring Microhoo Back to Life?

Written on: May 14th 2008
Author: Kathleen

ADOTAS – The boisterous billionaire Carl Icahn thinks he can (which means there’s a good chance he will) take control of Yahoo’s board and force it into talks with Microsoft again. The activist shareholder has reportedly told associates that he bought about 50 million shares of Yahoo (worth a cool bill) [...] more...

Wet Blanket Thrown on Social Marketing Ad Spend Predictions

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Don’t believe the hype: it seems social networking is more flash than cash in the interactive advertising spend department, according to eMarketer. The company revised its projections for spending in the U.S. this year down to $1.4 billion from $1.6 billion. Once again, the sputtering economy is blamed for [...] more...

Pheedo’s CEO On Slaying RSS’s Rising Power

Written on: May 12th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Cablevision Snags Newsday To Up Ad, Sub Revenue

Written on: May 12th 2008
Author: Kathleen

ADOTAS – In a bid to grow its advertising and local subscription business, Cablevision Systems Corp. beat out media chieftains Rupert Murdoch and Mortimer Zuckerman to buy Tribune Co.’s Newsday. Cablevision acquired about 97% of Newsday Media Group – which was valued at $632 million in the transaction. Tribune Co. will [...] more...

Powerset Hopes To Overpower Google

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Powerset has uncovered a fancy new set of tools for searching the sometimes tough to pin down Wikipedia (keyword searches only go so far, especially if they’re imprecise). Conversational phrasing is now an option — Powerset’s technology will parse the search words, queries and sentences to figure out [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...