fiksu
Mobile Ad Execs Weigh In on Facebook’s Q1 Earnings Report
ADOTAS – Both in anticipation and on the heels of Facebook’s Q1 earnings report announcement, in which mobile advertising accounted for $375 million in revenue, a few thought leaders in the mobile ad space have offered their comments in on its implications. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF [...] more...
Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement
ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy [...] more...
Analyzing the 2012 App Store Freeze
Well that didn’t last very long! A careful review of ranking data compiled by Fiksu indicates that the much-anticipated App Store freeze, during which app rankings in the US App Store don’t move, lasted around 20 hours this year, from about midnight to 8 pm EST on Christmas Day. Here’s [...] more...
UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad
Tuesday’s introduction of the iPad Mini is being met with no small amount of enthusiasm from those in and around the mobile ad space. Glenn Kiladis, vice president and general manager, FreeMyApps, Fiksu: “Apple’s iPad Mini will certainly provide an array of tablet marketing opportunities. The smaller form factor and lighter weight [...] more...
Fiksu Has a Fix for Apple’s New Advertising Identifier
BOSTON (September 19, 2012) – Fiksu, Inc., developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world’s largest app media inventory, today released its SDK 3.0 to support Apple’s new marketing attribution standard for the iOS 6 platform, the Advertising Identifier. In [...] more...
Trends Reverse as App Downloads Increase, Cost Per User Drops: Fiksu Monthly Report
ADOTAS – The latest monthly report on mobile app download volume and the cost to acquire loyal app users hit today, courtesy of app user acquisition platform provider Fiksu. According to the Fiksu App Store Competitive Index, after three months of decline, mobile app downloads — which Fiksu gauges by [...] more...
App Downloads Plunged 30 Percent in March: Fiksu Monthly Report
ADOTAS – According to the most recent set of monthly indexes from mobile app user acquisition platform Fiksu, app downloads nosedived during March to the lowest number since prior to the October launch of the iPhone 4S, while the cost to acquire loyal app users nudged down, barely. Released today, the [...] more...
Fiksu Monthly Report: App Downloads Down, Cost Per User Up
ADOTAS - Mobile app user acquisition platform Fiksu reported, in the latest of its monthly indexes, released today, that mobile app downloads dropped slightly during the month of February, while the to acquire users viewed by Fiksu as “loyal” rose slightly. With app downloads hitting record figures (6.79 million) in [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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