fiksu



What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

SessionM Launches Audience Marketplace for App Developers

Written on
June 5th 2014
Author
Press Release

BOSTON, June 5, 2014 (ADOTAS) – SessionM, the leader in mobile loyalty and monetization, today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers ... more...

Report: App Marketing Costs Rise, but Download Volume Slows

Written on
May 30th 2014
Author
Press Release

BOSTON, May 30, 2014 (ADOTAS) – The latest Fiksu Indexes from Fiksu, Inc., developer of award-winning app marketing technologies, revealed an increase in app marketing costs as marketing dollars continued to pour in throughout April, especially from smaller brand budgets. Meanwhile, the App Store Competitive Index, which measures download volume among the ... more...

Fiksu Indexes: Mobile App Marketing Costs Hit Record High in August

Written on
October 1st 2013
Author
Adotas

BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in August at $1.90. The Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90 from ... more...

Reaction To Apple’s IOS 7 Street Date Announcement

Written on
September 10th 2013
Author
Mike Daly

ADOTAS — Today, Apple announced a Sept. 18 street date for iOS 7, the radically redesigned operating system for the iPhone and iPad. Here’s how some industry leaders are responding to that news. “App marketers get ready! New iPhones and iOS updates historically lead to short-term surges in downloads as enthusiastic ... more...

Today’s Burning Question: Apple’s WWDC Announcements

Written on
June 11th 2013
Author
Mike Daly

ADOTAS — Today we asked our kickass panel of industry thought leaders to the following Burning Question: “Which of the Apple announcements from opening day of Worldwide Developers Conference (WWDC) 2013 holds the most significance for the online ad/marketing space?” Here’s how they responded: “I find it interesting that Apple is the first ... more...

Today’s Burning Question: Simplifying Facebook Ads

Written on
June 7th 2013
Author
Mike Daly

ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path ... more...

AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann Worldgroup, to its board of directors. Brien has built a track record over three decades leading some ... more...

Mobile Ad Execs Weigh In on Facebook’s Q1 Earnings Report

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Both in anticipation and on the heels of Facebook’s Q1 earnings report announcement, in which mobile advertising accounted for $375 million in revenue, a few thought leaders in the mobile ad space have offered their comments in on its implications. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...