fiksu



Fiksu Indexes: Mobile App Marketing Costs Hit Record High in August

Written on
October 1st 2013
Author
Adotas

BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in August at $1.90. The Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90 from ... more...

Reaction To Apple’s IOS 7 Street Date Announcement

Written on
September 10th 2013
Author
Mike Daly

ADOTAS — Today, Apple announced a Sept. 18 street date for iOS 7, the radically redesigned operating system for the iPhone and iPad. Here’s how some industry leaders are responding to that news. “App marketers get ready! New iPhones and iOS updates historically lead to short-term surges in downloads as enthusiastic ... more...

Today’s Burning Question: Apple’s WWDC Announcements

Written on
June 11th 2013
Author
Mike Daly

ADOTAS — Today we asked our kickass panel of industry thought leaders to the following Burning Question: “Which of the Apple announcements from opening day of Worldwide Developers Conference (WWDC) 2013 holds the most significance for the online ad/marketing space?” Here’s how they responded: “I find it interesting that Apple is the first ... more...

Today’s Burning Question: Simplifying Facebook Ads

Written on
June 7th 2013
Author
Mike Daly

ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path ... more...

AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann Worldgroup, to its board of directors. Brien has built a track record over three decades leading some ... more...

Mobile Ad Execs Weigh In on Facebook’s Q1 Earnings Report

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Both in anticipation and on the heels of Facebook’s Q1 earnings report announcement, in which mobile advertising accounted for $375 million in revenue, a few thought leaders in the mobile ad space have offered their comments in on its implications. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...

Analyzing the 2012 App Store Freeze

Written on
January 8th 2013
Author
Craig Palli

Well that didn’t last very long! A careful review of ranking data compiled by Fiksu indicates that the much-anticipated App Store freeze, during which app rankings in the US App Store don’t move, lasted around 20 hours this year, from about midnight to 8 pm EST on Christmas Day. Here’s ... more...

UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad

Written on
October 25th 2012
Author
Mike Daly

Tuesday’s introduction of the iPad Mini is being met with no small amount of enthusiasm from those in and around the mobile ad space. Glenn Kiladis, vice president and general manager, FreeMyApps, Fiksu: “Apple’s iPad Mini will certainly provide an array of tablet marketing opportunities. The smaller form factor and lighter weight ... more...

Fiksu Has a Fix for Apple’s New Advertising Identifier

Written on
September 19th 2012
Author
AdotasWire

BOSTON (September 19, 2012) – Fiksu, Inc., developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world’s largest app media inventory, today released its SDK 3.0 to support Apple’s new marketing attribution standard for the iOS 6 platform, the Advertising Identifier. In ... more...